Platform Growth Lead managing strategic platform partnerships to enhance growth for small businesses. Driving account health and expansion initiatives across various B2B verticals.
About the role
- Growth Marketing Manager leading marketing strategies to drive inbound demand for Togetherwork. Optimizing campaigns, collaborating with cross-functional teams, and measuring ROI.
Responsibilities
- Inbound & Demand Generation Strategy: Design and execute multi-channel inbound marketing campaigns (content, SEO, paid, social, partnerships, etc.) that drive awareness and new top-of-funnel leads.
- Conversion Optimization: Identify opportunities to increase engagement and conversion rates across campaigns, landing pages, and lead nurturing programs.
- Go-to-Market Leadership: Partner with Product, Sales, and Customer Success leaders to design and launch effective go-to-market strategies for new and existing products.
- Campaigns: Own the planning, execution, and performance tracking of innovative campaigns that create demand and accelerate lead flow.
- Cross-Functional Collaboration: Serve as a growth partner to organizational leaders, aligning strategies with business goals and ensuring consistent messaging across all channels.
- Data-Driven Insights: Leverage analytics and reporting to measure campaign performance, optimize spend, and refine strategies for continuous improvement.
Requirements
- 5+ years of experience in growth marketing, demand generation, or related roles, with proven success driving inbound pipeline and conversion.
- Strong background in building go-to-market strategies and launching new products.
- Proficiency with inbound marketing tools and tactics, including SEO, SEM, marketing automation, and content-driven lead generation.
- Analytical mindset with experience leveraging data and insights to drive decision-making and improve performance.
- Exceptional communication and collaboration skills with experience partnering across Product, Sales, and Executive teams.
- Comfortable working in a fast-paced, growth-oriented environment with shifting priorities.
- Experience in SaaS, B2B technology, or related industries preferred.
Benefits
- Employee Referral Bonus: This position is eligible for a $1,000 employee referral
Job title
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