Director of Demand Generation driving marketing strategies for an AI platform in the logistics sector. Leading campaigns and sales alignment for global logistics and freight forwarding industry.
About the role
- Acción en campañas paid media para un banco líder en Argentina. Diseñar, implementar y optimizar campañas digitales con fuerte enfoque en resultados.
Responsibilities
- Diseñar, implementar y optimizar campañas en Google Ads y Meta Ads (excluyente).
- Gestión deseable de campañas en Bing Ads, X Ads, TikTok Ads y LinkedIn Ads.
- Analizar resultados y detectar insights a través de GA4.
- Generar y gestionar audiencias para potenciar las campañas paid.
- Realizar seguimiento diario y optimización continua de campañas.
- Analizar datos, reportes del área y performance de resultados.
- Investigar, testear y escalar nuevos canales de adquisición.
- Implementar campañas de Apps y trabajar con Firebase y AppsFlyer.
- Coordinar con equipos internos la correcta implementación de tags y píxeles para la medición de iniciativas.
Requirements
- Perfil altamente analítico, orientado a resultados y performance.
- Experiencia sólida en campañas paid media y entornos de optimización continua.
- Graduado/a en Economía, Ingeniería Industrial, Marketing o carreras afines.
- Capacidad para interpretar datos, detectar oportunidades y proponer mejoras.
- Autonomía, proactividad y buen manejo de trabajo colaborativo con otras áreas.
Benefits
- Relación de dependencia con nuestra consultora
- Modalidad: híbrida, presencial 2 veces por semana
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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