Revenue Marketing Senior Manager driving leads and revenue for B2B demand generation in SS LATAM at Wellhub. Analyzing pipelines and collaborating with marketing teams in Mexico City.
AS
Hybrid Account-Based Marketing, Demand Generation Manager
Posted 2 hours ago
About the role
- Account-Based Marketing & Demand Generation Manager leading ABM programs for enterprise accounts. Collaborating with Sales and Marketing to drive pipeline growth at AxisCare in Waco, Texas.
Responsibilities
- Own ABM strategy and execution for strategic enterprise accounts
- Partner with Sales to develop account plans, define target buying groups, and align on revenue goals
- Build and orchestrate multi-touch account-based programs across email, digital advertising, direct mail, executive events, and coordinated sales engagement
- Develop tailored messaging and content strategies aligned to industry trends and competitive positioning
- Translate intent data and engagement signals into prioritized account action plans
- Measure account engagement, buying group penetration, influenced pipeline, and revenue progression
- Translate performance data into actionable recommendations for leadership
- Own the pipeline growth strategy – defining how Marketing drives revenue through account-based and integrated demand initiatives
- Plan and execute campaigns across paid media, email, webinars, events, and nurture programs
- Contribute to campaign planning across content, paid media, webinars, etc.
- Partner with Marketing Ops and RevOps to ensure lead routing, scoring, and account matching are optimized for enterprise and strategic segments
- Provide insights into campaign effectiveness, audience performance, and pipeline contribution
Requirements
- Proven success executing ABM programs tied to pipeline and revenue impact
- Strong understanding of enterprise buying committees and multi-stakeholder sales cycles
- Experience collaborating closely with Sales teams in named-account strategies
- Expertise in demand generation and content marketing with demonstrated results
- Proficiency with ABM and marketing platforms such as Demandbase and HubSpot
- Strong analytical skills and data-driven thinking
- Familiarity with Paid Search best practices, SEO, content marketing, and digital marketing strategies
- Prior experience in the technology or home or healthcare sector
- Bachelor’s degree in Marketing, BA, or related field
- 5+ years of experience in B2B marketing, with at least 2–3 years focused on ABM in enterprise SaaS
Benefits
- Competitive salary and comprehensive benefits package
- Opportunities for professional growth and career development
- Flexible work arrangements, including remote work options
- Health, dental, and vision insurance
- 401(k) plan with company matching
- Company will provide laptop and other needed computer equipment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Campaign Manager supporting execution and optimization of digital marketing campaigns at Mondia Group. Collaborating with teams and ensuring effective campaign performance in a hybrid work environment.
Campaign Manager overseeing user acquisition and performance marketing for app developers at AscendAd. Analyzing data, managing campaigns, and collaborating with clients in a hybrid environment.
VP of Demand Generation leading global demand strategy for a company revolutionizing employee experiences. Driving marketing initiatives to unlock potential for growth and collaboration in the workplace.
Paid Media Specialist at SiGMA Group driving growth and optimising campaigns across various platforms. Focusing on brand promotion and increasing registrations for international summits.
Performance Marketing Specialist driving performance marketing strategy and optimizing campaigns for educational brand partnerships. Collaborating with teams to enhance acquisition strategies and metrics evaluation.
Paid Social Analyst managing digital media campaigns across social networks for Jellyfish's clients. Focused on growth, report production, and internal collaboration.
Senior Product Manager leading performance marketing strategies at Pinterest. Driving user acquisition and collaboration with cross - functional teams to innovate in a fast - growing environment.
Performance Marketing Manager at trafficdesign GmbH scaling paid social campaigns for major brands. Collaborating with Meta and TikTok to ensure effective performance marketing strategies.
Senior SEA/Performance Marketing Manager managing five to eight SEA accounts with significant ad spend. Driving marketing strategies and optimizations in a hybrid work environment.