Director of Demand Generation driving marketing strategies for an AI platform in the logistics sector. Leading campaigns and sales alignment for global logistics and freight forwarding industry.
About the role
- Paid Media Manager driving strategy for paid media and retail advertising at Hamilton Beach Brands. Collaborative role optimizing campaigns and growing revenue across major retail platforms in a hybrid work environment.
Responsibilities
- Partner with internal Retail Sales teams supporting Walmart, Target, Costco, and other retail partners to develop and implement paid media strategies aligned with retail growth initiatives.
- Own the performance and optimization of paid media campaigns across Google Ads platforms (Search, Performance Max, YouTube) and retail media networks including Walmart Connect, Criteo, and Target Roundel.
- Manage and optimize retail media investments across marketplace advertising platforms (e.g., Walmart Connect, Target Roundel, Criteo, etc.) to improve brand and product awareness, visibility, conversion performance, and return on ad spend.
- Execute, analyze, and optimize sponsored product advertising, retargeting, and other campaign tactics on Google and retailer platforms (e.g. Walmart Connect, Target Roundel, Criteo, etc.)
- Partner with Target’s Roundel platform to activate and optimize retail media campaigns across onsite and offsite placements.
- Oversee Google Merchant Center accounts, ensuring product feeds remain accurate, compliant, and optimized to support paid search and retail media initiatives.
- Analyze campaign performance, marketplace trends, and customer behavior data to generate insights that inform campaign optimization and media investment decisions.
- Establish campaign performance metrics and monitor analytics dashboards to measure advertising effectiveness, conversion performance, and marketplace growth.
- Utilize analytics platforms including GA4, Google Search Console, and UTM tracking to measure campaign performance and optimize marketing investments.
- Identify opportunities to improve digital shelf performance through enhancements to SEO strategy, landing page experience, and customer journey pathways.
- Manage agency partners and external vendors supporting paid media execution, evaluating program performance, and ensure alignment with marketing objectives.
- Present campaign performance insights, recommendations, and digital advertising best practices to marketing leadership and cross-functional stakeholders.
- Support key retail promotional events (e.g., Circle Weeks, Deals for Days, Turkey 12) through campaign adjustments and performance monitoring during peak sales periods.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
- 4+ years of experience managing paid media campaigns, investments, and budgets across Google Ads and retail media advertising platforms.
- Direct experience managing Walmart Connect campaigns (including onsite search and display) strongly preferred.
- Experience executing campaigns across retail media networks such as Roundel, Criteo, or similar retail advertising platforms.
- Strong background in eCommerce performance marketing with experience managing KPI-driven campaigns and campaign attribution modeling.
- Proficiency with Google Analytics (GA4), Google Tag Manager, Google Search Console, UTM tracking, and Google Merchant Center.
- Strong analytical mindset with the ability to interpret performance data and translate insights into campaign optimization strategies.
- Excellent written and verbal communications skills with the ability to interpret and present performance insights and collaborate effectively with marketing, sales, analytics, and agency partners.
- Requires the ability to remain in a stationary position (sitting or standing) for extended periods while performing computer-based work, including reviewing documents, analyzing information, and communicating with colleagues.
Benefits
- Comprehensive medical, dental, and vision coverage
- Company HSA contributions
- 401(k) plan with immediate vesting
- Profit sharing program
- Paid vacation, holidays, and a paid charitable day
- Summer hours to support work-life balance
- Employee discounts on Hamilton Beach products
Job title
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Degree requirement
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