AVP of Paid Media and Growth Marketing at Aviva Canada. Leading digital marketing strategies with a focus on customer acquisition and engagement.
About the role
- Director of Demand Generation driving marketing strategies for an AI platform in the logistics sector. Leading campaigns and sales alignment for global logistics and freight forwarding industry.
Responsibilities
- Architect the End-to-End Strategy: Own the journey from initial awareness to revenue impact, ensuring marketing is a primary, measurable driver of Raft’s growth.
- Engineer Logistics-First ABM Plays: Design and implement highly targeted ABM strategies that resonate with the specific pain points of freight forwarders and global logistics providers. You’ll command their attention through genuine understanding of their operational challenges, focusing on high-velocity LinkedIn and Integrated Media programs.
- Command the Funnel (MQL to SQO): Design high-velocity, multi-channel campaigns—with a heavy focus on LinkedIn and Integrated Media—to acquire and accelerate opportunities through the sales funnel.
- Operationalize the Revenue Stack: Manage our CRM and automation tools (HubSpot) with clinical precision, ensuring data integrity, elite lead nurturing, and real-time pipeline health.
- Drive Systematic Optimization: Manage budgets and performance forecasts to deliver high-ROI results. You will apply a data-driven experimentation mindset to every campaign, using attribution and ROI metrics to continuously refine execution.
- Orchestrate Sales & GTM Alignment: Partner directly with SDRs to synchronize outbound/inbound plays and collaborate with Product Marketing to ensure our plan hits Raft’s global GTM objectives.
- Amplify High-Stakes Initiatives: Work cross-functionally with product managers and creators to lead impact across international conferences, webinars, and trade shows.
- Define the Category: Stay at the bleeding edge of B2B tools and demand gen best practices to ensure Raft’s strategy remains industry-leading.
Requirements
- Logistics & Supply Chain DNA: You aren't just a marketer; you understand the gravity of global trade. You have deep experience or a rapid-learning familiarity with the logistics and supply chain industry, allowing you to speak the language of freight forwarders and global shippers with native ease.
- High-Agency Enterprise Growth Builder: You thrive in the high-stakes, "scrappy" phase of a scale-up where the path to revenue isn't always paved. You don't wait for a playbook; you have the proven enterprise experience to architect the demand generation strategy from scratch within a hyper-growth SaaS environment. You are a specialist in the "Mega-Deal" landscape, with a demonstrated track record of navigating 6–12 month sales cycles for transactions exceeding $100k ACV. Crucially, you measure your success by material pipeline sourced in dollars, not just lead volume, and you have the grit to execute, automate, and scale that engine.
- The ABM Strategist: You have a proven track record of running successful ABM programs for enterprise SaaS. You know how to use intent data, personalized content, and targeted ads to crack strategic accounts and navigate complex buying committees.
- HubSpot & Tech Mastery: You are a power user of HubSpot and the modern revenue stack. You don't just "use" tools; you architect them to ensure data hygiene is a competitive advantage, not an afterthought.
- Data-Obsessed & ROI-Driven: You live in the metrics. You have a near-obsessive focus on MQL-to-SQO conversion rates and CAC/LTV, using data to decide where to double down and where to cut bait.
- AI-Native Mindset: You proactively leverage AI tools to accelerate content distribution, research accounts, and optimize campaign velocity. You represent the new guard of marketers who do more with smarter tools.
- Scaleup Collaboration: You lead through influence, possessing the strategic gravitas to align Sales and SDR teams under a single, high-velocity mission. You don’t just "request" support; you build the business case that galvanizes peers and stakeholders toward revenue targets without a formal reporting line.
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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