Director of Demand Generation driving marketing strategies for an AI platform in the logistics sector. Leading campaigns and sales alignment for global logistics and freight forwarding industry.
About the role
- AVP of Paid Media and Growth Marketing at Aviva Canada. Leading digital marketing strategies with a focus on customer acquisition and engagement.
Responsibilities
- Develop and implement comprehensive digital marketing strategies to achieve business goals and drive growth.
- Oversee the planning, execution, and optimization of paid media campaigns across various platforms (e.g., Google Ads, social media, display advertising, etc.).
- Identify and implement growth marketing tactics to increase customer acquisition, retention, and lifetime value (using digital media, SEO, email, direct mail, outbound channels).
- Use analytics and data insights to inform marketing strategies and optimize campaign performance.
- Lead and mentor a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
- Lead projects from planning through delivery by coordinating teams, managing risks and resources to achieve successful, on‑time results.
- Work closely with product, sales, and other marketing teams to ensure cohesive and integrated marketing efforts.
- Develop and manage the digital marketing budget, ensuring efficient allocation of resources to enhance return on investment.
- Stay up-to-date with industry trends, emerging technologies, and competitive landscape to inform marketing strategies.
- Provide regular performance reports and insights to senior leadership, highlighting important data and actionable recommendations.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 7+ years of experience in digital marketing, with a focus on paid media and growth marketing.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Qlik, other data visualization tools).
- Excellent leadership and team management skills.
- Strong communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
Benefits
- Collaborative and innovative work environment
- Competitive salary
- Career growth and development opportunities
- Hybrid flexible work model
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