Customer Segment Product Manager at Caterpillar developing customer segment strategies and engaging stakeholders. Requires collaboration with product teams and understanding of construction technology.
About the role
- Product Manager driving the strategy, growth, and market presence of IV Solution products. Collaborating with cross-functional teams to execute product marketing initiatives and manage new product launches.
Responsibilities
- Develop and execute clinically accurate, strategically aligned marketing programs for the IV Solutions portfolio
- Own market strategy for on-market IV Solutions products and lead end-to-end planning and execution of new product launches
- Partner cross-functionally with Sales, R&D, Supply Chain, Clinical, and external stakeholders to support supply continuity, demand planning, and forecasting
- Execute product marketing initiatives across digital channels, customer-facing collateral, sales enablement tools, and sales training
- Lead convention and trade show messaging, content development, and execution
- Analyze market trends, competitive activity, and customer insights to drive differentiated positioning and competitive response strategies
- Translate market research into actionable product strategy, positioning, and messaging
- Build and apply clinical expertise in IV Therapy and Medication Delivery while leading special projects as needed
Requirements
- Must be at least 18 years of age
- Bachelor’s degree in Marketing or related field preferred
- 4+ years in product marketing and product management, including supply chain/logistics experience
- Experience in IV Solutions, Medication Delivery and/or healthcare products preferred
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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