Demand Generation Manager defining benchmarks and leading multi - channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.
About the role
- Paid Media Lead at HyperionDev managing data analytics and growth strategies across multiple brands. Building tracking systems and optimizing paid media channels for acquisition and engagement.
Responsibilities
- Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery).
- Diagnose which growth lever will meaningfully shift performance.
- Own attribution, cohort modelling, CAC/LTV forecasting, and revenue insights across the funnel.
- Lead all paid media channels (Google, Meta, YouTube, Reddit, etc.) with a focus on high-intent acquisition and efficiency.
- Build campaigns end-to-end, from audiences to creative testing, but with a strong emphasis on analytics-driven optimisation rather than surface-level campaign optimisers.
- Reallocate budgets dynamically based on real-time performance, funnel data, and experiment learnings.
- Run structured experimentation across landing pages, funnels, UX flows, and pricing, rapid A/B tests, multivariate tests, and behavioural experiments.
- Partner with Product and Design to improve conversion rates across the full user journey.
- Build the experimentation backlog, define hypotheses, measure lift, and codify learnings.
- Work with Product, Sales, and Engineering to tell a consistent data story across the business.
- Improve user experience through insights-led recommendations, messaging, and funnel diagnostics.
- Collaborate with creative teams to guide high-impact concepts based on performance data.
- Build processes, ETLs, dashboards, and automation that make performance visible across the company.
- Continuously improve data quality, measurement integrity, and analytics depth.
Requirements
- 3+ years managing paid acquisition in a B2C or high-volume digital environment, with clear evidence of impact on CAC/LTV.
- Deep analytics and martech expertise, strong proficiency in GA4, GTM, consent mode, attribution, Looker Studio, and ideally SQL/BigQuery.
- Proven track record in CRO (landing page optimisation, funnel audits, UX experiments, messaging tests).
- Hands-on experience building or maintaining a tracking / measurement stack, not just reading reports.
- Strong experimentation muscle: designing hypotheses, running A/B tests, interpreting results, and shipping learnings.
- Comfortable owning multi-million rand budgets and reallocating spend dynamically based on clear data signals.
- Ability to model and explain the “why behind the numbers”, translating cohort curves, confidence intervals, and lift into plain English.
- A genuinely hands-on operator who enjoys digging into data, dashboards, analytics tools, and tag configurations as much as running paid media.
Benefits
- Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
- Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.
- Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a management team that draws their former experience from top tech companies.
- Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Performance Marketing Manager focusing on SEA & Web Analytics at morefire GmbH. Responsible for campaign management and data analysis to drive business success in a hybrid environment.
Campaign Manager planning and executing multi - channel marketing campaigns using Braze for HRS. Collaborating with cross - functional teams to develop marketing strategies and manage budgets.
Senior Campaign Manager leading ad operations team to optimize client campaigns and drive revenue. Working with a fully composable advertising platform at Infillion, ensuring performance and strategy alignment.
Analista Paid Media managing budget, analysis, and performance of paid campaigns at Stefanini. Focused on optimization and continuous improvement of digital marketing strategies.
PPC Executive managing and optimising PPC campaigns for international sports betting company Boyle Sports. Responsibilities include data analysis, A/B testing, and performance reporting.
Performance Marketing Manager driving hands - on digital marketing strategy for B2B fintech SaaS company focusing on PPC, SEO, and campaign optimisation.
PPC Specialist managing campaigns across Google Ads and Bing Ads for an internationally acclaimed multi - asset broker. Focus on optimization and performance reporting to drive results.
Trainee PPC Specialist optimizing Google Ads and Bing campaigns while collaborating with marketing teams. Working with international markets and learning under experienced leadership in a hybrid role.
Performance Marketing Manager focusing on LinkedIn and Google Ads at ZweiDigital GmbH. Collaborating with teams to create and optimize B2B campaigns in a hybrid environment.