Hybrid Medicaid Product Marketing Specialist

at Humana

• Job title: Medicaid Product Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $71,100 - $97,800 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United States

About the role

• Medicaid Product Marketing Professional responsible for marketing campaigns for Humana’s Medicaid line. Work focusing on strategy compliance and project management across teams.

Responsibilities

• Support senior professionals in preparing and opening new Medicaid markets.
• Manage projects for member and/or provider communication assets.
• Coordinate internal and external reviews of marketing materials.
• Track and report on campaign performance metrics.
• Compile and report state-specific updates.
• Assist with research projects and participate in strategic initiatives.

Requirements

• Bachelor’s degree in Marketing, Communication, Business, or related field or equivalent years of relevant experience
• 3+ years of experience in business, marketing strategy, digital marketing, or media marketing
• 1+ year of experience reviewing and communicating marketing metrics
• Prior experience and demonstrated ability to measure marketing campaigns and manage budgets
• Prior experience managing multi-channel campaigns with measurable ROI (e.g., engagement, conversion, cost-per-acquisition)
• Strong project management skills with proven ability to manage multiple priorities

Benefits

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities