Product Marketing Manager driving go-to-market strategy for payment solutions in digital lodging and meetings platforms. Collaborating with teams to communicate value and innovation effectively.
Responsibilities
Lead the global product marketing strategy for payment across lodging and meetings, shaping how we communicate value and innovation to corporate clients and partners
Translate complex payment processes — from booking to invoicing and reconciliation — into clear, value-driven narratives that resonate with procurement, finance, and travel leaders
Connect commercial strategy, data, and product innovation to deliver a unified go-to-market vision across Connect and Copilot
Define and execute the go-to-market approach for payment across both Connect and Copilot, ensuring alignment with global customer segments and market priorities
Develop clear, differentiated messaging that highlights the value of integrated payment and automation for lodging and meetings within HRS’s platform ecosystem
Drive sales enablement by providing internal teams with tools, playbooks, and training that articulate the strategic value of HRS payment solutions
Plan and execute cross-channel marketing campaigns, working closely with corporate marketing to drive awareness, adoption, and upsell opportunities
Develop impactful content — thought leadership, case studies, digital campaigns, product guides, and webinars — focused on payment automation, compliance, and data intelligence
Partner with Product, Sales, and Operations to ensure HRS’s payment innovations are positioned consistently and effectively across markets
Gather and synthesize insights on corporate payment trends, regulations, and competitive positioning to shape both messaging and product strategy
Track GTM effectiveness, gather feedback, and continuously optimize marketing initiatives to drive measurable impact and growth
Requirements
3+ years of experience in B2B product marketing, ideally in SaaS, fintech, travel tech, or payment ecosystems
Proven track record of developing and executing GTM strategies for complex, data-driven solutions across multiple markets
Ability to craft clear, differentiated value propositions that connect payment innovation with business outcomes like compliance, savings, and automation
Experience planning and delivering marketing campaigns, messaging frameworks, and enablement materials for enterprise buyers
Skilled in collaborating with Product, Sales, and Marketing teams to ensure consistent positioning and launch readiness
Understanding of corporate payment workflows, buyer personas (Procurement, Finance, Travel), and regulatory requirements
Ability to interpret data and performance metrics to optimize campaigns and support business strategy
Familiarity with AI-powered B2B platforms and how they transform user experience and decision-making
Comfortable working in a dynamic environment with evolving products and priorities
Fluency in English (written and verbal); additional languages are an asset.
Benefits
An attractive compensation package includes a competitive base salary
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