Product Marketing Specialist driving the marketing strategy and content creation for SaaS AI solutions. Collaborating with product management and marketing teams to ensure effective product launches and communication.
Responsibilities
Create and deliver content / assets / collateral appropriate for each stage in the buying cycle per product line.
Define unique business value for each solution by personas and industries.
Assist with the content creation for email marketing campaigns.
Work with product management to plan and execute product launches.
Align with field marketing on annual planning to ensure content supports marketing objectives.
Requirements
2+ years of product/content marketing experience in B2B enterprise software; experience with AI software and/or software targeting sales, marketing or financial decision makers is a plus.
Strong organizational skills with experience of delivering projects to deadlines and prioritizing workload.
Examples of marketing assets you developed with clear explanation on how they were used.
Experience of working with brand guidelines and corporate identity.
Proven experience of building effective relationships with a variety of cross-functional stakeholders.
Excellent verbal, written, visual/presentation skills in English.
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