About the role

Business Development Manager for ARM-based Commercial Solutions leading 4P strategy execution for local markets. Collaborating with cross-functional teams to ensure product readiness and market alignment.

Responsibilities

Lead the creation and execution of 4P strategy (Product, Price, Place, Promotion) tailored to local market dynamics.
Enable go-to-market success, ensuring product readiness, and driving performance through targeted execution and sales enablement.
Build and align the 4P plan across Commercial channels within the country, ensuring coverage and consistency.
Define product positioning, promotional strategy, and pricing architecture tailored to local market conditions, competitive landscape, and each route-to-market.
Collaborate with regional and global category, marketing, and channel teams to ensure alignment with broader business goals.
Ensure product readiness for launch execution of ARM-based Commercial products in the country.
Drive readiness across local sales, marketing, and partner teams, including evangelism of products for local trainings, demos, etc.
Define performance targets by route-to-market and strategic partners, ensuring alignment with business objectives and execution capabilities.
Track category performance against targets and KPIs, identifying gaps and recommending corrective actions.
Provide regular updates to leadership and collaborate with stakeholders to ensure accountability and progress.

Four-year or Graduate Degree in Business Administration, Marketing, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7+ years of work experience, preferably in business development, sales, marketing, product marketing, product design, or a related field.
A deep understanding of Commercial IT and the PC industry, including market trends, emerging technologies, and Commercial segments, including SMB.
Excellent collaboration and communication skills to work effectively with cross-functional teams, such as product development, sales, and creative, to ensure seamless execution of marketing initiatives and drive business results.
Strong project management skills to effectively coordinate and prioritize multiple marketing initiatives, ensuring timely execution and successful campaign implementation.
Proficiency in developing comprehensive marketing strategies tailored specifically to the market, considering product positioning, target audience, and competitive analysis.
Strong analytical abilities to gather and interpret market data, customer insights, and performance metrics to inform strategic decision-making and optimize sales and marketing campaigns.