Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Content Specialist supporting the Social Media Content team by creating and managing content. Requires marketing experience and strong creative collaboration skills.
Responsibilities
- Help create and maintain the social media content calendar and track creative briefs for content and campaign assets.
- Work with Social Media Photographer, creative services, video production and merchants to help create exciting content for all social media channels.
- Schedule daily content on all social media channels.
- Responsible for portions of the social media weekly, monthly and quarterly reporting and tracking.
- Partner with copywriting and social media team to ensure all external communications and copy are on brand.
- Help coordinate and execute sweepstakes prizing and fulfillment.
- Help manage user-generated content; gain user approvals, approving and scheduling UGC.
- Stay up to date with influencers and content creators and partner with Influencer Specialist to activate content creators for owned content.
Requirements
- 1-2 years prior marketing experience or equivalent
- Knowledge of Microsoft Office and Windows-based computer applications
- Knowledge of Adobe Photoshop and InDesign
- Experience with Social Insights
- BA in Marketing, Business Administration, Communications or equivalent
- Ability to work nights, weekends and travel to events
- Passion and open mind regarding music, pop culture and fashion trends
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