Social Media Expert at Ebert HERA Group developing strategies and content, while managing B2B social media presence. Translating complex technical topics into engaging digital storytelling for employer branding.
About the role
- Lead and scale RBC Insurance's social media presence, shaping B2B and B2C strategies. Utilize data-driven insights and creative thinking to connect with the audience on social platforms.
Responsibilities
- Define and own our B2B social strategy with LinkedIn as our cornerstone platform for thought leadership and business engagement.
- Set the standard for social-first storytelling that translates company strategy, product evolution, and industry perspectives into compelling, platform-native content that drives awareness, engagement, and business results.
- Lead executive social presence and thought leadership, serving as a strategic advisor and ghostwriters for leaders while shaping employer brand storytelling and external community engagement.
- Own social media management platforms including Yext/Hearsay.
- Establish platform governance, best practices, and clear roadmaps for content distribution, employee advocacy, and social selling programs.
- Oversee end-to-end campaign execution from strategy and content creation to publishing and community management.
- Build a test-and-learn culture where experimentation is documented and used to improve outcomes.
- Partner closely with cross-functional teams including Brand, Content, Communications, Product, Analytics, and Paid Media to amplify programs and maximize impact.
- Define success metrics and KPIs beyond engagement including share of voice, narrative impact, sustained visibility, and business contribution.
- Own performance reporting and use insights to guide experimentation and optimization.
- Oversee paid social media strategy and work with agency partners to ensure alignment with organic initiatives.
- Translate business objectives into effective paid campaigns, provide strategic direction, and evaluate agency performance to maximize ROI.
Requirements
- B2B social media management experience at scale (brand or agency), with proven track record building programs that drive discovery, engagement, and cultural relevance
- Deep, hands-on expertise with LinkedIn, YouTube, Meta, and TikTok, with particular strength on LinkedIn for B2B engagement and thought leadership
- Hands-on experience with Hootsuite Amplify and Yext/Hearsay for social media management, employee advocacy, and social selling programs
- Strong cross-functional collaboration skills working with Brand, Content, Communications, Product, Analytics, and Paid Media teams
- Experience with paid social media strategy and agency management, including setting strategic direction, providing briefs, evaluating performance, and optimizing budget allocation
- Proven senior-level ownership and execution —able to drive work end to end with minimal oversight
- Strong creative and editorial judgment with performance mindset, translating insights and trends into platform-native storytelling
- Exceptional written communication skills, including social copy, strategic narratives, executive ghostwriting, and executive-ready documentation
- Data-driven mindset with experience defining success beyond vanity metrics, analyzing performance, and reporting on ROI
- Comfort with modern tools including AI-powered tools for planning, drafting, analysis, and optimization.
- Experience with paid social media strategy and agency management, including setting strategic direction, providing briefs, evaluating performance, and optimizing budget allocation.
Benefits
- A comprehensive Total Rewards Program including bonuses and flexible benefits, and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Opportunities to do challenging work.
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