Hybrid Senior Performance Marketing Specialist, B2B SaaS

Posted 1 hour ago

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About the role

  • Senior Performance Marketing Specialist responsible for customer acquisition at Marvia, a leading B2B SaaS platform. Blending strategic thinking with hands-on execution across paid and organic marketing channels.

Responsibilities

  • Manage and optimize paid channels including paid search, paid social, and software comparison sites (G2, Capterra)
  • Experiment with emerging channels and optimize for AI search visibility
  • Develop and execute ABM strategies for high-value accounts
  • Build and optimize the funnel from awareness to sales-accepted opportunities
  • Create campaigns with product marketing and design targeting prioritized accounts and segments
  • Run email programs and targeted campaigns with product marketing to drive pipeline
  • Design and optimize landing pages to maximize lead quality
  • Analyze performance across channels and turn insights into action
  • Maintain CRM hygiene and data quality to ensure accurate reporting and campaign effectiveness

Requirements

  • 5+ years of B2B performance marketing experience with demonstrated success in customer acquisition, ideally in SaaS
  • Hands-on expertise with paid channels including Google Ads, LinkedIn, and other performance platforms
  • Experience with account-based marketing strategies and execution
  • Strong understanding of SEO principles and website optimization
  • Data-driven mindset with strong analytical skills and ability to translate metrics into strategy
  • Self-starter who can work independently while collaborating effectively across teams and geographies
  • Excellent English proficiency (Dutch language skills are a plus)
  • Bachelor's degree or equivalent in a relevant field

Benefits

  • Unlimited PTO with a 4-week minimum to ensure work-life balance
  • Flexible working hours with partial remote work options (60% office presence)
  • Corporate pension
  • Professional development resources to support your growth
  • Marvia Employee Stock Incentive Plan

Job title

Senior Performance Marketing Specialist, B2B SaaS

Job type

Experience level

Senior

Salary

€4,800 - €5,800 per month

Degree requirement

Bachelor's Degree

Location requirements

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