Analyst managing marketing communications for franchisees in autonomous mini-markets. Coordinating events and campaigns to enhance brand performance and franchisee efficiency.
Responsibilities
Act as the point of contact between the Marketing team and franchisees, ensuring clear communication, alignment and ongoing support.
Organize, coordinate and oversee corporate events, trainings, workshops and franchisee meetings.
Develop and implement internal and external campaigns focused on the point of sale (POS), ensuring standardization and efficiency in communication.
Produce and distribute marketing materials for units (kits, POP displays, manuals, notices).
Monitor the promotional calendar and ensure all units receive guidance and assets in advance.
Manage marketing-related requests from franchisees, ensuring prompt responses and appropriate prioritization.
Assist in campaign performance analysis and in preparing reports to support decision-making.
Support the Marketing team in operational, logistical and communication activities when needed.
Requirements
Previous experience in marketing, communications or trade marketing.
Experience with franchising, chain networks or retail is a plus.
Ability to coordinate events, promotional activities and projects involving multiple stakeholders.
Strong organizational skills to manage multiple deadlines, requests and concurrent routines.
Knowledge of producing point-of-sale materials and communication campaigns.
Ability to prepare presentations, communications and reports.
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