Mid - Level Social Media Strategist at Pulse Advertising crafting campaigns across social channels and creator ecosystems. Collaborating cross - functionally and presenting strategic recommendations to clients.
About the role
- Senior Organic Social Media Manager at Heidi managing social media identity and strategy. Focus on community engagement and building multi-channel organic social programs in the healthtech sector.
Responsibilities
- Define and codify Heidi’s social tone of voice and visual identity across all channels — ensuring consistency, credibility, and humanity.
- Translate Heidi’s brand, product, and clinical narratives into accessible, engaging social storytelling.
- Own Heidi’s organic social strategy across Instagram, LinkedIn, Reddit, Meta, Glassdoor, Trustpilot, and emerging platforms.
- Own and scale a robust employee advocacy strategy that amplifies the voices of Heidi’s builders, clinicians, and leaders across social platforms.
- Build and maintain a global content calendar aligned with product launches, brand milestones, and field-marketing priorities.
- Partner with Brand, Paid Social, Product Marketing, PR, and Field Marketing to ensure integrated, cross-channel campaigns.
- Collaborate with design to produce visual assets that reflect a unified Heidi aesthetic (plus for the ability to create your own video content)
- Write high-quality, human, and platform-appropriate copy.
- Draft, schedule, and publish posts across company channels; coordinate timing with founders and leadership to maximise visibility and alignment.
- Lead community management across all platforms — monitoring conversations, engaging authentically, and representing Heidi with empathy and clarity.
- Support founder and executive posting.
- Establish clear community standards around tone, response times, escalation, and risk.
- Implement a structured approval workflow and 'four eyes' review system for high-visibility or sensitive content.
- Monitor sentiment, misinformation, and emerging risks — proactively flagging issues to Comms and PR.
- Ensure all activity upholds ethical, privacy, and regulatory standards.
- Use Meltwater and platform analytics to track sentiment, conversation trends, keyword activity, and competitive benchmarks.
- Build a monthly reporting cadence summarising performance, insights, risks, and opportunities.
- Continuously refine strategy based on testing, analytics, and audience feedback.
- Work closely with Acquisition to maintain alignment across Instagram, Facebook, and Reddit, ensuring organic and paid work reinforce one another.
- Partner with Product Marketing, Field Marketing, Brand, and Comms to deliver a unified narrative across markets.
- Help set clear processes for how teams engage with social channels as Heidi scales.
Requirements
- 5–8+ years in social media, brand, or digital communications — ideally in high-growth tech, healthcare, or regulated categories.
- Demonstrated experience building multi-channel organic social programs with measurable brand impact.
- Strong ability to humanise complex topics and write with clarity, warmth, and authority.
- Hands-on operator who can balance strategic thinking with end-to-end execution.
- Skilled in social listening, reputation management, and community moderation.
- Experience working cross-functionally with marketing, product, brand, communications, and design teams.
- Comfortable handling sensitive issues, escalation paths, and fast-moving conversations in public forums.
- Deep understanding of platform norms, emerging trends, and audience behaviour.
Benefits
- Flexible hybrid working environment, with 3 days in the office.
- A generous personal development budget of $500 per annum
- Learn from some of the best engineers and creatives, joining a diverse team
- Become an owner, with shares (equity) in the company, if Heidi wins, we all win
- The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
- If you have an impact quickly, the opportunity to fast track your startup career!
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