Developing and managing social media content strategies for a company specializing in desserts and baking products. Engaging communities and creating multimedia content to enhance brand presence.
About the role
- Social Media Manager promoting the SAS brand and products through social media. Leading social strategy and community management alongside the Head of Marketing.
Responsibilities
- Develop and implement SAS’s social media strategy with clear objective, goals and KPI’s which may vary by channel/platform.
- Act as social media expert and manage social channels for the brand.
- Define strategic deployment of social customer care monitoring, tools, and personnel.
- Manage timely brand messaging to educate and inform care agents on relevant topics.
- Identify and execute new community activation opportunities to build engagement and grow user generated content and followers.
- Work closely with Head of Marketing to create content, push innovative boundaries and test new and emerging opportunities (i.e. Live streams, TikTok, Premieres).
- Establish and maintain voice, tone, personality, and curation of content to drive growth and engagement across all social media platforms.
- Create and manage social media content, calendar (paid and organic), creative briefs, and posting schedule across all platforms in alignment with brand priorities and business goals.
- Review and approve all social media posts, ensuring alignment with voice, brand, and content best practices.
- Leverage trending topics and culturally relevant conversations regularly to drive audience engagement, build brand perception and keep SAS top of mind.
- Provide audience and performance insights through owned channels to impact future content-planning.
- Work closely with e-commerce on driving consumers to our website via social for sales promotions.
- Reach out to influencers and evaluate their relevance based on engagement and fan base.
Requirements
- Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, Pinterest, Instagram, TikTok and YouTube.
- Must be a self-starter who thrives in a fast-paced environment.
- Must possess strong written and verbal communication skills with strong attention detail.
- Must have experience copywriting.
- Must be able to demonstrate interest and knowledge of footwear or apparel industry.
- Must be able to proactively prioritize business needs and effectively manage resources.
- Familiar with marketing channels and online marketing strategies.
- Familiar with Social Media publishing tools such as Sprout Social.
- Ability to grasp digital technology trends and act on them proactively.
- Ability to multitask.
- Strong analytical skills.
- Previous experience working within social media or similar role. (four years)
- Experience developing and executing email marketing campaigns.
- Experience creating graphic design assets for social media.
- Experience with Sprout Social, FB Paid Ads, Meltwater.
- Proficient in reading and reporting google analytics.
- Experience writing content for digital campaigns using keywords.
- Preferred BS/BA degree in Marketing, New Media, Advertising, or work experience to the equivalent. (4 years in a related field)
Benefits
- SAS is committed to hiring and retaining a diverse workforce.
- We are proud to be an Equal Opportunity/ Affirmative Action Employer, making decisions without regard to-race, color, religion, gender, gender identity or expression, sexual orientations, national origins, disability status, age, marital status or protected veteran class.
- Must be able to walk/stand for 8 – 10 hours.
- Required to have close visual acuity to perform an activity such as viewing a computer, visual inspection, and prepare and analyze projects.
- Comfortable using a computer.
Job title
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