Social Media professional managing marketing strategies and community engagement. Focusing on content creation and data analysis for brand improvement.
About the role
- Social Media & Content Manager driving multi-platform brand storytelling at Aramark Destinations. Creating content across channels and leading influencer programs to enhance brand visibility.
Responsibilities
- Lead content strategy and publishing across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube
- Create high impact video, photo, graphic, and written content
- Balance unique property storytelling with portfolio wide brand campaigns
- Develop thought leadership and industry content for B2B audiences on LinkedIn
- Collaborate with marketing team members on integrated campaigns and unified content strategy
- Partner with agency of record on creator program
- Integrate influencer content into channel strategies (organic + paid)
- Manage daily posting and engagement across all social channels
- Monitor trends and elevate UGC that showcases our destinations
- Manage intranet and employee facing content
- Develop destination spotlights, brand updates, and internal storytelling assets
- Track KPIs across all platforms and campaigns
- Drive follower and audience growth across all channels
- Report insights for both property level and portfolio wide performance
Requirements
- 5+ years of experience managing multi‑channel social media
- Hands‑on experience with Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube
- Proven experience leading influencer/creator programs
- Strong content creation skills (video, photo, copy)
- Experience with Emplifi or similar enterprise social platforms
- Experience with B2B LinkedIn content or thought leadership programs
- Experience with internal communications or intranet content (preferred)
- Background in hospitality, travel, tourism, or destination marketing (a plus)
Benefits
- Health insurance
- 401(k) matching
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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