Intern assisting in social media marketing, PR, and event management for We are SAVVY. Engaging with diverse clients across various sectors in a hybrid work environment.
About the role
- Senior Social Media Manager driving AGS’s social media strategy for iGaming through engaging content and influencer partnerships. Focused on brand awareness and community growth across multiple platforms.
Responsibilities
- Develop and execute a comprehensive social media strategy tailored to iGaming affiliates, operators, payment providers, and industry stakeholders across all platforms (X/Twitter, LinkedIn, Telegram, Discord, Instagram, TikTok, YouTube)
- Continuously analyse and optimise campaigns to maximize reach within affiliate networks, operator communities, and performance marketing circles
- Stay ahead of iGaming trends, regulatory developments, new market launches, affiliate program innovations, and emerging marketing technologies
- Monitor affiliate forums, iGaming Twitter, operator communities, and industry channels to identify trending conversations and engagement opportunities
- Create and manage a content calendar focused on affiliate marketing trends, operator partnerships, payment solutions, compliance updates, market expansions, and iGaming innovations
- Plan, create, and curate high-quality content (infographics, explainer videos, industry insights, speaker highlights, event recaps, networking tips) that resonate with affiliates, operators, and industry professionals
- Oversee daily social media publications across all platforms, ensuring timely coverage of breaking iGaming news, regulatory changes, and industry developments
- Translate complex affiliate marketing concepts (attribution models, player lifetime value, commission structures, tracking technologies) into engaging, accessible content
- Develop creative social media stories showcasing AGS events, affiliate success stories, operator partnerships, industry innovations, and community achievements
- Foster authentic engagement by responding to comments, questions about affiliate programs, and discussions on iGaming developments in a knowledgeable and timely manner
- Participate actively in affiliate and iGaming communities, building AGS's reputation as a valuable contributor to industry conversations
- Plan and execute paid and organic social media campaigns targeting affiliates, operators, payment providers, software suppliers, and iGaming professionals
- Collaborate with internal teams and external partners (affiliate networks, operators, industry sponsors) to design campaigns that drive event registrations, community growth, and brand awareness
- Coordinate campaign launches around major industry events, market openings, regulatory announcements, and partnership reveals
- Track and report on campaign performance using iGaming-specific KPIs (event registrations, community engagement, Discord/Telegram growth, partnership inquiries)
- Identify and build relationships with top iGaming affiliates, affiliate managers, industry KOLs, content creators, and performance marketing experts
- Negotiate partnerships with influential voices in affiliate marketing, casino operations, sportsbook management, and payment processing
- Manage ambassador programs and influencer campaigns, ensuring alignment with AGS's mission and maximum ROI
- Monitor influencer performance and community sentiment to ensure authentic advocacy and meaningful engagement
- Build and nurture an engaged, global community of iGaming affiliates and operators across social platforms and industry-specific channels (Telegram, Discord, WhatsApp groups)
- Moderate discussions on affiliate marketing topics, facilitate AMAs with industry leaders, and proactively engage with affiliates, operators, and innovators
- Monitor brand sentiment across iGaming forums, social platforms, and affiliate communities, addressing concerns and fostering positive dialogue
- Act as a bridge between AGS and the broader iGaming ecosystem, representing the brand authentically in affiliate and operator communities
- Track, analyze, and report on social media metrics (reach, engagement, follower growth, sentiment analysis) with focus on iGaming-specific KPIs
- Use analytics tools to measure campaign effectiveness, audience behavior, and community growth across platforms
- Provide actionable insights to leadership on trending topics in affiliate marketing and iGaming, optimization opportunities, and competitive positioning
- Work closely with marketing, events, partnerships, and sales teams to align social media with AGS's strategic objectives and event calendar
- Monitor emerging affiliate marketing technologies, new operator platforms, payment innovations, and regulatory changes to keep content relevant and timely
- Identify opportunities to leverage new platforms, content formats, and engagement strategies to expand AGS's reach in the iGaming ecosystem
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
- 4+ years of experience in social media management within the iGaming, affiliate marketing, or performance marketing industry
- Deep understanding of affiliate marketing models (CPA, RevShare, Hybrid), tracking technologies, and iGaming operations
- Proven experience working with affiliate networks, operators, or as an affiliate marketer in the iGaming space
- Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and AI-powered content tools (ChatGPT, Midjourney, Canva)
- Strong content creation and editing skills with ability to explain affiliate marketing concepts and iGaming trends accessibly
- Proven experience with influencer marketing and building partnerships within iGaming and affiliate communities
- Excellent community management skills with experience moderating Telegram/Discord communities in iGaming
- Ability to analyze social media performance and adapt strategies based on data and community feedback
- Active participant in iGaming Twitter, affiliate marketing communities, and industry networking circles (portfolio of work required)
- Proficiency in English (C1 or higher); additional languages are a strong plus
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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