Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Analyze digital content performance to guide strategy and accelerate growth of membership programs
- Manage and maintain weekly and monthly reports across content and publishing verticals
- Support marketing campaign analytics and attribution modeling
- Build and update dashboards that communicate performance trends to cross-functional partners
- Collaborate with brand teams and internal stakeholders to develop data-informed solutions that improve the member experience
- Streamline operations by implementing tools and processes for the Memberships team
- Produce ad-hoc analyses and business reports to support strategic decisions
Requirements
- 2+ years of experience in business/marketing analysis, digital subscriptions, e-commerce, or marketing operations
- Strong proficiency in Microsoft Excel and Google Sheets; experience with Google Analytics required
- Comfortable working with large datasets and aggregating complex data
- Naturally curious and solution-oriented, with a drive for continuous improvement
- Strong communication and collaboration skills across functions and teams
- Familiarity with business intelligence tools such as Looker, Tableau, or similar
- Experience with SQL a plus
- Understanding of media and e-commerce performance metrics throughout the funnel
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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