Proposal and Content Specialist managing RFP lifecycle at LoanPro, a fintech company transforming lending. Collaborating with sales teams to create tailored responses and enhance proposal accuracy.
About the role
- Content & Communications Manager developing brand storytelling across digital and internal channels. Collaborating with teams to drive content strategy and execution aligned to education values.
Responsibilities
- Develop and manage a cross-channel content strategy aligned to enrollment goals
- Create and maintain a content calendar spanning social media, email, website, and key campaigns
- Ensure consistent messaging and tone across all parent-facing channels
- Own social media content end-to-end: planning, writing, scheduling, and posting
- Monitor and moderate comments and messages, escalating as needed
- Partner with design and agency teams on creative assets
- Track engagement and help optimize content over time
- Own B2C nurture journeys for prospective and enrolled families
- Write and optimize email campaigns, automated nurture series, and CRM communications
- Collaborate with marketing operations to improve performance and conversion
- Manage website content updates and new page creation
- Write and edit parent-facing copy that is reassuring, approachable, and enrollment focused
- Ensure content remains accurate and on brand across locations and programs
- Collaborate with external design agencies to produce brochures, flyers, ads, and digital assets
- Write creative briefs and provide thoughtful feedback
- Translate strategy into clear, compelling, parent-friendly messaging
Requirements
- 4–7 years of experience in content marketing, communications, or lifecycle marketing
- Strong B2C writing experience (parent-, family-, or education-focused a plus)
- Experience owning content calendars and managing content across multiple channels
- Hands-on experience with social media management and moderation
- Comfortable working in a lean, fast-moving team
- Organized, proactive, and comfortable taking initiative
- Experience working with creative or design agencies is a plus
- Writing Samples: Please include 1–2 writing samples that demonstrate B2C communication, ideally for parents or families (email, web, or social)
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