German speaking Senior Content Marketing Manager responsible for leading content marketing for Leapsome's German market. Creating, managing, and adapting high - quality content that resonates locally.
About the role
- Senior Content Marketer managing content presence across channels in a hybrid role. Engaging with AI-driven strategies to enhance brand visibility and commercial outcomes from London Bridge.
Responsibilities
- Own channel strategy and execution
- Develop and execute channel strategies across LinkedIn, Instagram and relevant platforms — deciding what we publish, why it matters, and how we improve it.
- Lead our newsletter programme
- Set editorial direction, write and build campaigns, manage distribution, and analyse performance to continuously refine approach.
- Manage the blog as a strategic asset
- Commission, write, edit, publish and optimise content that serves both human readers and search visibility.
- Drive SEO & GEO strategy
- Ensure content earns discoverability in both traditional search and AI-driven search environments, applying strong SEO fundamentals and emerging Generative Engine Optimisation principles.
- Build a content repurposing system
- Extract maximum value from every piece of content, turning one asset into multiple high-performing outputs across channels.
- Use AI as a core workflow tool
- Leverage tools such as ChatGPT, Claude or similar to accelerate drafting, editing, repurposing and optimisation — without compromising quality or originality.
- Track and improve performance
- Own reporting, translate data into insight, and make clear, practical recommendations that improve results over time.
- Collaborate cross-functionally
- Work closely with marketing and commercial teams to support campaigns, launches, and live moments.
Requirements
- Have significant experience in a senior content marketing role, with ownership of channels or a content function.
- Combine strategic instincts with strong hands-on copywriting and editorial skills.
- Are genuinely AI-native and have a clear perspective on how AI is reshaping content and search.
- Have strong command of SEO fundamentals and a working understanding of GEO.
- Are comfortable using data to shape editorial and strategic decisions.
- Are highly organised, proactive, and delivery-focused.
- Enjoy autonomy and accountability in equal measure.
- It would be a bonus if you:
- Have HubSpot or CRM experience.
- Have worked in the events industry, B2B marketplaces, or high-growth environments.
- Have experience in fast-paced teams, agencies, or scale-ups.
- Have supported content around events, launches, or live campaigns.
Benefits
- Flexible structure: employed or freelance engagement
- Part-time hours (circa 2 days per week, open to discussion)
- Competitive salary or day rate dependent on experience
- Hybrid working — minimum 1 day per week from our London Bridge office
- High-autonomy role with real ownership
- Opportunity to shape content strategy in an AI-forward environment
- Collaborative, execution-led culture with strong commercial alignment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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