Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
About the role
- Marketing Director overseeing marketing strategy and campaigns for Avon Books at HarperCollins Publishers. Collaborating with authors and teams to enhance book marketing in the romance genre.
Responsibilities
- Oversees the marketing strategy and budget for the Avon Books list, managing priorities and conceiving high-impact activations for top titles and for the Avon Brand as a whole.
- Conceives, develops, and executes 4-6 marketing campaigns per season for top titles, in close collaboration with authors and internal team.
- This includes developing a variety of content for campaigns such as consumer-facing digital assets, promotions, and social media copy and content.
- Participates in major acquisition meetings on behalf of Avon.
- Communicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors, presenting campaigns formally in key meetings.
- Advises authors on building and optimizing their social media presence and overall platform. Hands-on with authors where necessary.
- Secures and oversees title-specific and Avon brand cross promotional partnerships with third party brands and companies.
- Engages in industry and consumer-facing imprint branding efforts as needed.
- Identifies opportunities for enhancing and improving marketing tactics—new tools, platforms, partners, outlets, best practices, marketing trends, etc.
- Works closely with the HarperCollins sales team to provide support in the form of materials, ideas, communication about developments with our books, retail opportunities, and more.
Requirements
- At least 7-10 years of hands-on book marketing or relevant product marketing experience, with increasing levels of responsibility for people management
- Creativity, curiosity, and the ability to conceive of and execute ideas outside of typical book publishing marketing tactics, including experiential marketing, events, innovative brand and creator partnerships
- Experience creating compelling campaigns for fiction titles for high-profile authors and brands, particularly in the romance space
- Excellent leadership, project management, communication, budget management, organization, prioritization, and presentation skills and a high level of professionalism
- Ability to work cross-functionally across the division and within the company and thrive in a fast-paced, dynamic work environment
- A positive, can-do attitude plus the ability to work well with different types of personalities
- Demonstrated knowledge of marketing trends and tactics, especially in the romance space
- Demonstrated knowledge of social media and influencer best practices and how they apply to books as a marketing and sales tool
- Design savvy and Adobe Creative Suite skills are a bonus
- College degree or equivalent work experience.
Benefits
- Comprehensive and highly competitive benefits package
- Physical health benefits
- Retirement and savings plans
- Caregiving benefits
- Emotional wellbeing support
- Transportation benefits
- Elective benefits employees may select to fit personal situations
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Brand Marketing Executive role at Immediate supporting brand marketing for MadeForMums. Engaging in cross - functional collaborations and ensuring consistent high - impact brand activities.
Director of Marketing Strategy at a leading private Christian university overseeing a specialized marketing team. Establishing marketing strategies and enhancing brand recognition in online education.
Strategic Marketing Director leading and building a marketing team for a private Christian university. Driving enrollment growth and elevating brand presence in the online division.
Marketing Executive at International SOS creating compelling visual assets for marketing and communications projects. Collaborating with various stakeholders to manage design and production of marketing materials.
Head of Marketing leading marketing and growth strategies for Niural. Building performance channels and brand identity in global workforce management sector.
Commercial Marketing Executive responsible for driving brand growth through trade engagements. Working in Scotland & Manchester to coordinate marketing strategies and partnerships with customers.
Director of Marketing at Arkansas Talent Group, leading communication strategy and brand presence across channels. Managing PR, vendor relations, and comprehensive marketing initiatives.
Marketing Director leading Avolution’s global marketing efforts. Implementing HubSpot Marketing Hub to drive pipeline growth and scale ARR in a B2B SaaS context.
Director of Marketing & Growth at CAF Outdoor Cleaning responsible for marketing strategy and demand generation. Leading marketing initiatives to elevate brand presence and achieving growth in the U.S. and Europe.