Junior Marketing Mitarbeiter at a family - run hotel managing online presence and content marketing. Collaborating closely with management and marketing to enhance guest experiences.
About the role
- Marketing Manager overseeing third-party syndication at Gartner. Focused on driving demand and executive contact acquisition through strategic program management.
Responsibilities
- Own end-to-end strategy, execution and optimization for Gartner’s global third-party content syndication portfolio.
- Expand beyond traditional syndication models by piloting alternative paid formats that reach hard-to-access executive audiences.
- Shift program mix toward net-new contact acquisition and VP+ decision makers.
- Establish clear performance benchmarks across cost, quality and scalability.
- Use data-driven insights to continuously refine vendor mix, offers and targeting.
- Serve as the primary commercial and strategic owner for Gartner’s third-party syndication vendors.
- Hold vendors accountable to performance, suppression and delivery standards.
- Lead performance reviews, issue escalation and optimization planning.
- Ensure vendors meet all technical delivery standards, including correct formatting, tagging, UTMs, and lead delivery processes.
- Work closely with Martech/Marketing Operations to troubleshoot routing issues, improve data quality, and maintain system integrity.
- Build and maintain best practice documentation for marketers who rely on content syndication in their channels.
- Share insights and recommendations across product marketing, campaign teams, and regional marketers.
- Lead training sessions and provide strategic guidance to teams managing smaller or specialized syndication efforts.
Requirements
- 3+ years of experience in B2B paid media, lead generation, or content syndication.
- Strong knowledge of third-party syndication vendors and dynamics of “email-to-PDF” or gated asset distribution.
- Experience coordinating with Martech/Marketing Ops on lead flow, mapping, and data QA.
- Demonstrated success improving lead quality, increasing net-new contacts, and managing multi-vendor portfolios.
- Ability to influence across teams, communicate clearly, and drive alignment in a complex environment.
- Strength in vendor evaluation, negotiation, performance analysis, and issue escalation.
Benefits
- Competitive salary
- Generous paid time off policy
- Charity match program
- Medical, Dental & Vision Plans
- Parental Leave
- Employee Assistance Program (EAP)
- 401K matching
- Professional development and unlimited growth opportunities
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