Onsite Senior Director of Marketing, Oral HIV Portfolio

Posted 3 days ago

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About the role

  • Commercial lead for the oral HIV portfolio at ViiV Healthcare. Responsible for strategy development and execution across marketing and lifecycle management.

Responsibilities

  • Deliver short- and long-range forecasts
  • Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized to ensure share and NBRX growth
  • Lead oral products lifecycle including ongoing brand growth management and real-world evidence generation planning
  • Lead, Shape and Drive Digital and omnichannel strategy as part of broader marketing strategy for the full oral HIV portfolio
  • Innovate and build creative, targeted campaigns to support customer insights, product positioning, and cross channel promotional mix
  • Set direction and ensure strategic alignment across field teams to ensure execution and marketing expectations are met
  • Work with ViiV marketing leadership team to optimize HIV portfolio strategy to ensure key tradeoffs, resource utilization, and strategic shifts are made with the portfolio in mind
  • Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market to drive long-acting injectable focus
  • Demonstrate ability to build inclusive, high-performance teams and lead through change management
  • Define short- and long-term metrics and plans for assessing brand performance
  • Foster an environment of innovation, inclusion, challenge, trust, and development

Requirements

  • Bachelor's Degree & 10 plus years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy
  • 8 plus years of experience in leading and managing teams
  • 6 plus years plus years of experience in US pharmaceutical/biotech in-line brand marketing
  • 4 plus years of experience in strategy development and execution
  • Experience with data-driven decision making, forecasting and resource allocation

Benefits

  • Comprehensive benefits program
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities

Job title

Senior Director of Marketing, Oral HIV Portfolio

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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