Commercial lead for the oral HIV portfolio at ViiV Healthcare. Responsible for strategy development and execution across marketing and lifecycle management.
Responsibilities
Deliver short- and long-range forecasts
Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized to ensure share and NBRX growth
Lead oral products lifecycle including ongoing brand growth management and real-world evidence generation planning
Lead, Shape and Drive Digital and omnichannel strategy as part of broader marketing strategy for the full oral HIV portfolio
Innovate and build creative, targeted campaigns to support customer insights, product positioning, and cross channel promotional mix
Set direction and ensure strategic alignment across field teams to ensure execution and marketing expectations are met
Work with ViiV marketing leadership team to optimize HIV portfolio strategy to ensure key tradeoffs, resource utilization, and strategic shifts are made with the portfolio in mind
Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market to drive long-acting injectable focus
Demonstrate ability to build inclusive, high-performance teams and lead through change management
Define short- and long-term metrics and plans for assessing brand performance
Foster an environment of innovation, inclusion, challenge, trust, and development
Requirements
Bachelor's Degree & 10 plus years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy
8 plus years of experience in leading and managing teams
6 plus years plus years of experience in US pharmaceutical/biotech in-line brand marketing
4 plus years of experience in strategy development and execution
Experience with data-driven decision making, forecasting and resource allocation
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