Assist in the maintenance and development of the CRM channel within the Growth area to increase subscription sales across the group's brands;
Structure, organize and execute the actions in a CRM schedule;
Plan email marketing sends according to the strategies and segmentations of each database and brand within the Abril group;
Support the creation and follow-up of tickets and requests from the team with cross-functional areas at Editora Abril (Products, Legal, Finance, Customer Service).
Requirements
Enrolled from the 2nd year in a Bachelor's program in Social Communication, Business Administration, Advertising, or Marketing;
Intermediate MS Office skills;
Desirable: experience with CRM tools (Brevoo, Sendinblue, Akna, Salesforce, etc.);
Desirable: interest in learning about digital media concepts such as off-channel/offline media, paywalls, and digital inventory.
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