Growth Marketing Specialist developing performance marketing across intimate apparel brands. Overseeing multi - channel ad campaigns and optimizing conversion strategy while collaborating with brand teams.
About the role
- Analista de BI Sênior at Zamp responsible for data, media, and performance analysis. Collaborating with strategies, technologies, and growth initiatives.
Responsibilities
- The analyst will be responsible for connecting data, media, and performance — ensuring faster decisions, more efficient campaigns, and measurable results; they will be the point of convergence between strategy, technology, and growth.
- What will your challenge be? 📌
- Analyze and consolidate results from performance and awareness campaigns (Meta, Google Ads, DV360, TikTok, etc.).
- Create and maintain automated dashboards (Power BI / BigQuery) connecting spend, KPIs, and business results.
- Operate integrations between Appsflyer, mParticle, and Google BigQuery (data lake), ensuring traceability and data quality.
- Monitor daily performance and recommend media and budget optimizations.
- Work closely with Media, Tech, and Agencies to ensure consistency and speed in interpreting results.
- Perform ad-hoc analyses of sales, customer behavior, and investment efficiency.
- Analyze and create investment and allocation scenarios using MMM (Marketing Mix Modeling).
Requirements
- Ingredients For the Combo: 🍔
- Bachelor's degree in Engineering, Technology, Statistics, Business Administration, or related fields;
- Experience with paid media and marketing BI;
- Understanding of growth and performance campaigns;
- Appsflyer (attribution and deep links);
- mParticle (events and app integrations);
- Google BigQuery (queries and data structuring);
- Power BI (dashboards and report automation);
- Analytical reasoning and a strong command of media metrics and ROI.
- Desired:
- Knowledge of GA4, Data Studio, DV360, CM360, and DoubleVerify;
- Experience with integrations between data lakes and media platforms;
- Familiarity with Python or advanced SQL for automation and analysis;
- Experience in retail, QSR (Quick Service Restaurants), or high-frequency apps is a plus.
Benefits
- Benefits: 💙
- Meal Allowance (Vale Refeição) or Food Allowance (Vale Alimentação);
- Multibenefits card;
- Transportation allowance, parking, or company shuttle;
- Health and dental insurance with no co-payment (including dependents);
- Life insurance (effective from day one);
- Attractive annual bonus;
- Partnerships with universities and educational institutions;
- Health and wellness programs (telemedicine and online psychotherapy);
- TotalPass (platform providing access to over 20,000 gyms and partners for psychology, nutrition, and wellness in one benefit);
- Birthday day off.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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