Hybrid Senior BI Analyst – Media and Growth

at Zamp

• Job title: Senior BI Analyst – Media and Growth
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: BigQuery, Python, SQL
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Analista de BI Sênior at Zamp responsible for data, media, and performance analysis. Collaborating with strategies, technologies, and growth initiatives.

Responsibilities

• The analyst will be responsible for connecting data, media, and performance — ensuring faster decisions, more efficient campaigns, and measurable results; they will be the point of convergence between strategy, technology, and growth.
• What will your challenge be? 📌
• Analyze and consolidate results from performance and awareness campaigns (Meta, Google Ads, DV360, TikTok, etc.).
• Create and maintain automated dashboards (Power BI / BigQuery) connecting spend, KPIs, and business results.
• Operate integrations between Appsflyer, mParticle, and Google BigQuery (data lake), ensuring traceability and data quality.
• Monitor daily performance and recommend media and budget optimizations.
• Work closely with Media, Tech, and Agencies to ensure consistency and speed in interpreting results.
• Perform ad-hoc analyses of sales, customer behavior, and investment efficiency.
• Analyze and create investment and allocation scenarios using MMM (Marketing Mix Modeling).

Requirements

• Ingredients For the Combo: 🍔
• Bachelor's degree in Engineering, Technology, Statistics, Business Administration, or related fields;
• Experience with paid media and marketing BI;
• Understanding of growth and performance campaigns;
• Appsflyer (attribution and deep links);
• mParticle (events and app integrations);
• Google BigQuery (queries and data structuring);
• Power BI (dashboards and report automation);
• Analytical reasoning and a strong command of media metrics and ROI.
• Desired:
• Knowledge of GA4, Data Studio, DV360, CM360, and DoubleVerify;
• Experience with integrations between data lakes and media platforms;
• Familiarity with Python or advanced SQL for automation and analysis;
• Experience in retail, QSR (Quick Service Restaurants), or high-frequency apps is a plus.

Benefits

• Benefits: 💙
• Meal Allowance (Vale Refeição) or Food Allowance (Vale Alimentação);
• Multibenefits card;
• Transportation allowance, parking, or company shuttle;
• Health and dental insurance with no co-payment (including dependents);
• Life insurance (effective from day one);
• Attractive annual bonus;
• Partnerships with universities and educational institutions;
• Health and wellness programs (telemedicine and online psychotherapy);
• TotalPass (platform providing access to over 20,000 gyms and partners for psychology, nutrition, and wellness in one benefit);
• Birthday day off.