Field Sales Representative driving retail expansion for Gorilla Mind in Southern California. Collaborating with internal and external partners to maximize distribution and sales performance.
Responsibilities
Maximize sales, distribution, and in-store execution of Gorilla Mind products within the region, primarily across Convenience, Grocery, and Independent channels.
Conduct regular account visits to build and maintain strong relationships with retailers and distributors, while identifying new opportunities for distribution and display placement.
Improve in-store merchandising by building displays, resetting coolers, and placing point-of-sale materials to enhance brand visibility.
Achieve rolling 30-day sales targets set by the Sales Director, measured against defined KPIs.
Drive in-store sales velocity through strategic execution and brand awareness initiatives.
Partner with regional distributors to increase volume, distribution, and display execution.
Provide weekly sales recaps highlighting progress against KPIs, including new placements and merchandising efforts.
Execute brand activations such as tastings, samplings, and grassroots events; report on performance and outcomes.
Participate in monthly meetings with retailer field managers to support in-store execution of promotions and displays.
Attend distributor meetings to review performance, align on objectives, and drive upcoming sales initiatives.
Track execution and performance across all accounts in collaboration with internal teams and external partners.
Build and maintain strong relationships with local buyers to support incremental programming and placement opportunities.
Travel regularly within the assigned market to support retailers and distributors; occasional travel required for meetings and trainings.
Train distributor sales teams and retail partners on Gorilla Mind products and brand positioning.
Support forecasting and inventory planning in coordination with Supply Chain to align with promotions and market activity.
Occasionally work weekends and holidays based on business needs.
Requirements
4–7 years of CPG experience, preferably in beverage sales.
Strong problem-solving skills with a results-oriented mindset.
Self-motivated and able to work independently while managing priorities effectively.
Excellent planning, organizational, interpersonal, and customer service skills.
Highly detail-oriented with the ability to manage multiple projects simultaneously.
Passion for the beverage industry and/or health, fitness, and nutritional supplements.
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