Leader managing strategic card partnerships and overseeing Cobrand P&L performance for Wells Fargo. Driving growth, profitability, and risk outcomes across diverse business functions.
About the role
- Growth Strategy Manager at GM Financial leading go-to-market initiatives for direct lending products. Focus on driving customer acquisition, revenue growth, and strategic partnerships in a hybrid work environment.
Responsibilities
- Create actionable growth strategies that focus on expanding the user base, penetrating new markets, and increasing revenue.
- Lead direct-to-consumer acquisition strategy, including affiliate/partner marketing and new channels.
- Develop, refine, and grow a high performing, metrics-driven, customer acquisition funnel.
- Measure and report on the performance of partnership marketing initiatives, optimizing for new customer acquisition growth and CAC.
- Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
- Design and manage controlled experiments (A/B, Multivariate, etc.) from start to finish.
- Identify, evaluate, and create new strategic partnerships and product opportunities to expand distribution and customer acquisition for our emerging direct lending products.
- Collaborating with product, engineering, and design teams to improve product features and user experience.
Requirements
- Experience in strategic planning and analysis
- Proven experience scaling demand generation programs through technology, data and process.
- Demonstrated understanding and experience with digital and traditional marketing platforms
- Financial acumen to be able to analyze and understand the financial implications of business strategies
- Knowledge of CRM best practices in customer segmentation, audience building, personalization and measurement to drive performance
- Ability to dive into performance measurements with teams to help optimize and find key insights into performance
- Exceptional communication and relationship management skills, with the ability to influence and work with senior stakeholders
- Ability to translate broad marketing goals into technical/analytical applications and synthesize results into relevant strategic marketing recommendations
- Excellent writing, communication, time management, and project management skills
- Ability to effectively communicate to all levels of management and influence cross-functional teams without formal authority
- Ability to understand opportunities from a business, analytical, and technical lens
- A test-and-learn mindset and the ability to move quickly and decisively in a dynamic environment.
- Proficiency with marketing automation and CRM systems, such as Salesforce, preferred
- Experience managing agency/vendor relationships
- Experience marketing regulated financial products or working with compliance/legal team
- Partnerships and/or business development experience in financial technology industry
- Strong financial modeling and business case development skillset
- 3-5 years of partnership or affiliate marketing experience required
- 3-5 years of demand generation experience, or related project or program management experience preferred
- 3-5 years of understanding of industry trends and how to leverage digital channels for growth preferred
- Prior experience in financial services or at a FinTech company a plus
- Bachelor’s Degree or equivalent work experience required
- Master’s Degree preferred
Benefits
- 401K matching
- bonding leave for new parents (12 weeks, 100% paid)
- tuition assistance
- training
- GM employee auto discount
- community service pay
- nine company holidays
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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