Senior Performance Marketing Manager at Uphold, focusing on Google ecosystem for Web - to - App transitions and user acquisition. Leading full - funnel strategies and optimizing marketing campaigns for growth.
About the role
- Creative engine driving high velocity video ads for AI startup. Ideating, scripting, producing, and iterating ads to improve ROAS and CPI across paid channels.
Responsibilities
- Produce 5 or more new ad concepts per week and 20 or more hooks per week
- Ship 20 or more finished video ads weekly, including self produced and freelancer deliverey
- Use AI tools such as Sora, Veo, Midjourney, and Runway to build scalable video assets
- Write scripts, hooks, angles, headlines, and narratives
- Experiment with UGC, humour, TikTok native and emotional storytelling, skits, and mixed media AI formats
- Build and maintain a creative testing roadmap with fast iteration speed
- Manage freelance editors and UGC creators including hiring, training, and offboarding
- Coordinate shoots both remote and London based
- Develop repeatable creative workflows and pipelines
- Work towards fully owning the creative production flywheel end to end
- Pull and interpret your own creative performance data
- Analyse hook rate, click to conversion, CPI, and ROAS to form hypotheses
- Scale winning concepts and kill or iterate quickly on underperforming work
Requirements
- Proven track record producing high performing ads in SaaS, apps or consumer brands
- Self-starter with a maker mindset. We’re looking for individuals with startup experience.
- Portfolio/work examples featuring AI generated video ads and performance focused creative
- Experience supporting significant ad spend, at least 100k USD per month and ideally more
- Experience with AI video and creative tools such as Sora, Veo, Midjourney, and Runway
- Strong creative instinct and ability to judge quality quickly
- High autonomy and ownership, curiosity about new formats and tools, and a scrappy approach to execution
- Ability to move quickly without sacrificing quality
- Cultural fluency: you understand what resonates online with Gen Z and young adults in the United States including memes, pacing, creators, and internet humour
- Comfortable switching between fast and rough tests and more polished production depending on learning goals
Benefits
- Share options - you’ll own a piece of what you’re building
- Private health insurance
- Hybrid working model with 4 days in our London, Shoreditch office.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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