Customer Experience Representative handling inbound customer calls related to underwriting and billing issues for AssuranceAmerica. Providing personalized support and problem - solving solutions in a fast - paced environment.
GS
Hybrid Digital Strategy Lead – Customer Experience, Digital & Media Strategy
Posted 4 months ago
About the role
- Director of Digital Strategy at Gilead focused on media, data, and technology for patient engagement. Leading digital strategies to enhance consumer and healthcare professional interactions.
Responsibilities
- Develop and execute digital strategies aligned with brand objectives and business goals
- Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
- Design personalized content strategies to enhance engagement for HCPs and patients
- Embed digital best practices and innovation into brand planning
- Drive insight development and measurement frameworks
- Identify opportunities for digital health innovation and emerging technologies
- Collaborate with media partners and internal teams to optimize activations
- Provide strategic guidance on digital operations, capability development, and process optimization
- Ensure regulatory alignment and compliance across all digital initiatives
- Act as a business partner to therapeutic areas
Requirements
- Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience
- 8+ years in digital strategy or omnichannel marketing
- Expertise in digital planning, media activation, performance measurement & optimization
- Skilled in audience planning and activation using 1P and 3P datasets
- Proven ability to develop personalized content strategies across channels
- Experience in customer journey mapping and CRM/web journey design
- Bachelor’s degree required; MBA or advanced degree preferred
- Ability to travel 20 – 30%
Benefits
- Medical, dental, vision, and life insurance plans
- Discretionary annual bonus
- Discretionary stock-based long-term incentives
- Paid time off
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