Lead CRM Manager at Chip managing in-house CRM studio, ensuring optimal growth communications execution. Drive campaign delivery and team collaboration in a fast-growing fintech environment.
Responsibilities
Lead and develop Chip’s dedicated CRM Production Team, overseeing workflow, prioritisation, and team development
Translate growth strategies into precise, timely, and technically flawless CRM execution
Own the build, testing, and deployment of all growth-focused campaigns and automations in Braze
Design and maintain modular components, templates, and naming conventions that enhance speed and consistency
Ensure every campaign meets strict technical, regulatory, and performance requirements
Implement a rigorous multi-stage QA framework covering logic, data, rendering, targeting, and tracking
Partner with CRM Operations to ensure attributes, events, and catalogues are reliable and scalable
Identify opportunities to enhance the performance, efficiency, or sophistication of our CRM output
Explore and implement new Braze features, integrations, and technical advancements that elevate our growth communications
Drive A/B testing structure, documentation, and optimisation frameworks across journeys and channels
Work with Growth to interpret briefs and convert strategy into precise technical implementations
Requirements
Demonstrable experience in CRM production, operations, or technical marketing — ideally in a high-growth, data-driven environment
Deep, hands-on knowledge of Braze (certification a plus), including Canvas, Liquid, segmentation, catalogues, and data structures
Strong understanding of CRM QA, deliverability principles, and multi-channel communication build processes
Confident working with data (SQL, Liquid, JSON, event structures) and partnering with technical teams
Proven ability to manage, mentor, or lead a small team, with strong organisational and prioritisation skills
Detail-obsessed, reliable, and driven to build systems that scale
Curious, proactive, and passionate about elevating the standard of CRM craft within an organisation
Genuine interest in Chip and excitement about being part of a fast-growing company and the mission to build the investment super app of the future
Benefits
Discretionary Performance-Related Bi-Annual Bonus of up to 10% (Cash) and 5% (Shares)
Workplace pension scheme - we contribute 5% on earnings up to £50,000
Private medical insurance (medical history disregarded)
Employee Assistance Programme
Cycle to work scheme
Season ticket loan
Free ChipX subscription for UK-based employees
Flexible working arrangements
28 days holiday plus bank holidays, plus the days between Christmas and New Year
Annual training budget for courses, workshops, or conferences to help you advance your career
£30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing
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