MI
Mercari, Inc.Senior CRM Specialist
Senior CRM Specialist managing CRM initiatives for Mercari's product offerings including Merpay and Mercoin. Leading strategy and project execution for optimizing customer experiences.
About the role
- Lead and develop Chip’s dedicated CRM Production Team, overseeing workflow, prioritisation, and team development
- Translate growth strategies into precise, timely, and technically flawless CRM execution
- Own the build, testing, and deployment of all growth-focused campaigns and automations in Braze
- Design and maintain modular components, templates, and naming conventions that enhance speed and consistency
- Ensure every campaign meets strict technical, regulatory, and performance requirements
- Implement a rigorous multi-stage QA framework covering logic, data, rendering, targeting, and tracking
- Partner with CRM Operations to ensure attributes, events, and catalogues are reliable and scalable
- Identify opportunities to enhance the performance, efficiency, or sophistication of our CRM output
- Explore and implement new Braze features, integrations, and technical advancements that elevate our growth communications
- Drive A/B testing structure, documentation, and optimisation frameworks across journeys and channels
- Work with Growth to interpret briefs and convert strategy into precise technical implementations
Requirements
- Demonstrable experience in CRM production, operations, or technical marketing — ideally in a high-growth, data-driven environment
- Deep, hands-on knowledge of Braze (certification a plus), including Canvas, Liquid, segmentation, catalogues, and data structures
- Strong understanding of CRM QA, deliverability principles, and multi-channel communication build processes
- Confident working with data (SQL, Liquid, JSON, event structures) and partnering with technical teams
- Proven ability to manage, mentor, or lead a small team, with strong organisational and prioritisation skills
- Detail-obsessed, reliable, and driven to build systems that scale
- Curious, proactive, and passionate about elevating the standard of CRM craft within an organisation
- Genuine interest in Chip and excitement about being part of a fast-growing company and the mission to build the investment super app of the future
Benefits
- Discretionary Performance-Related Bi-Annual Bonus of up to 10% (Cash) and 5% (Shares)
- Workplace pension scheme - we contribute 5% on earnings up to £50,000
- Private medical insurance (medical history disregarded)
- Employee Assistance Programme
- Cycle to work scheme
- Season ticket loan
- Free ChipX subscription for UK-based employees
- Flexible working arrangements
- 28 days holiday plus bank holidays, plus the days between Christmas and New Year
- Annual training budget for courses, workshops, or conferences to help you advance your career
- £30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing
- Company laptop
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