CRM Build Lead at Chip, leading the CRM Production Team and overseeing campaign execution. Focused on technical optimization and collaboration with cross-functional partners.
Responsibilities
Lead and develop Chip’s dedicated CRM Production Team, overseeing workflow, prioritisation, and team development.
Translate growth strategies into precise, timely, and technically flawless CRM execution.
Own the build, testing, and deployment of all growth-focused campaigns and automations in Braze.
Ensure every campaign meets strict technical, regulatory, and performance requirements.
Implement a rigorous multi-stage QA framework covering logic, data, rendering, targeting, and tracking.
Identify opportunities to enhance the performance, efficiency, or sophistication of our CRM output.
Work with Growth to interpret briefs and convert strategy into precise technical implementations.
Requirements
Demonstrable experience in CRM production, operations, or technical marketing — ideally in a high-growth, data-driven environment.
Deep, hands-on knowledge of Braze (certification a plus), including Canvas, Liquid, segmentation, catalogues, and data structures.
Strong understanding of CRM QA, deliverability principles, and multi-channel communication build processes.
Confident working with data (SQL, Liquid, JSON, event structures) and partnering with technical teams.
Proven ability to manage, mentor, or lead a small team, with strong organisational and prioritisation skills.
Detail-obsessed, reliable, and driven to build systems that scale.
Curious, proactive, and passionate about elevating the standard of CRM craft within an organisation.
Benefits
Discretionary Performance-Related Bi-Annual Bonus of up to 10% (Cash) and 5% (Shares) based on your gross annual salary.
Workplace pension scheme - We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000.
Private medical insurance (medical history disregarded)
Employee Assistance Programme
Cycle to work scheme
Season ticket loan
Free ChipX subscription for UK-based employees
Flexible working arrangements
28 days holiday plus bank holidays, plus the days between Christmas and New Year
Annual training budget for courses, workshops, or conferences to help you advance your career.
£30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing
Company laptop
Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup.
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