Analista Pleno de CRM managing user communication journeys at OLX. Collaborating across teams to deliver effective marketing campaigns for personalized user experiences.
About the role
- CRM Build Lead at Chip, leading the CRM Production Team and overseeing campaign execution. Focused on technical optimization and collaboration with cross-functional partners.
Responsibilities
- Lead and develop Chip’s dedicated CRM Production Team, overseeing workflow, prioritisation, and team development.
- Translate growth strategies into precise, timely, and technically flawless CRM execution.
- Own the build, testing, and deployment of all growth-focused campaigns and automations in Braze.
- Ensure every campaign meets strict technical, regulatory, and performance requirements.
- Implement a rigorous multi-stage QA framework covering logic, data, rendering, targeting, and tracking.
- Identify opportunities to enhance the performance, efficiency, or sophistication of our CRM output.
- Work with Growth to interpret briefs and convert strategy into precise technical implementations.
Requirements
- Demonstrable experience in CRM production, operations, or technical marketing — ideally in a high-growth, data-driven environment.
- Deep, hands-on knowledge of Braze (certification a plus), including Canvas, Liquid, segmentation, catalogues, and data structures.
- Strong understanding of CRM QA, deliverability principles, and multi-channel communication build processes.
- Confident working with data (SQL, Liquid, JSON, event structures) and partnering with technical teams.
- Proven ability to manage, mentor, or lead a small team, with strong organisational and prioritisation skills.
- Detail-obsessed, reliable, and driven to build systems that scale.
- Curious, proactive, and passionate about elevating the standard of CRM craft within an organisation.
Benefits
- Discretionary Performance-Related Bi-Annual Bonus of up to 10% (Cash) and 5% (Shares) based on your gross annual salary.
- Workplace pension scheme - We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000.
- Private medical insurance (medical history disregarded)
- Employee Assistance Programme
- Cycle to work scheme
- Season ticket loan
- Free ChipX subscription for UK-based employees
- Flexible working arrangements
- 28 days holiday plus bank holidays, plus the days between Christmas and New Year
- Annual training budget for courses, workshops, or conferences to help you advance your career.
- £30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing
- Company laptop
- Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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