Assistant Manager overseeing team operations and ensuring smooth workflows in a restaurant chain. Fostering team development and maintaining product control and training.
About the role
- Senior Manager for Women's Sports strategy at GEICO, leading innovative marketing efforts and partnerships. Building and executing GEICO’s dedicated Women’s Sports strategy and sponsorship roadmap.
Responsibilities
- Architect GEICO’s Women's Sports Playbook with ownership across the vision, design, launch and execution of our Women’s Sports strategy.
- Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift
- Ensure Women’s Sports partnerships are deeply integrated across GEICO’s external marketing ecosystem and local marketing efforts, as well as its internal associate engagement strategies
- Lead the ideation and execution for groundbreaking and high-impact, consumer-focused campaigns across Women’s Sports; shape authentic brand storytelling that elevates athletes, fans, and the brand
- Cultivate premier partnerships by serving as the primary steward and relationship lead for key Women’s Sports sponsorships and talent agreements, ensuring that contractual obligations are met while maximizing ROI
- Monitor the Women’s Sports ecosystem – from league expansion to new ownership models to media platforms – to proactively position GEICO ahead of the market
- Build a multi-year portfolio innovation roadmap that balances foundation partnerships with emerging opportunities and future-forward bets. Includes anticipating rights cycles (IP/media), growth curves, and emerging technology
- Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth
- Translate long-range strategy into annual planning, activation roadmaps, and budget requirements – serve as a strategic advisor to our leadership team, articulating portfolio strategy, trade-offs, and growth opportunities
- Create a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent – with the ability to rapidly expand what’s working
Requirements
- 8+ years of experience across a combination of sports and experiential marketing
- Experience managing long and short-term brand/talent ambassador deals from ideation to execution
- Proven ability to build and manage multi-year sponsorship portfolios at scale
- Experience managing and partnering with multiple external agencies and internal cross-functional partners across sports, experiential, media, analytics and creative
- Ability to operationalize GEICO’s sports and marketing practice – redesigning more efficient processes, workflows, and communications
- A detail-oriented individual with the ability to work collaboratively in a fast-paced environment on multiple projects with competing deadlines.
Benefits
- 401K savings plan vested from day one that offers a 6% match
- performance and recognition-based incentives
- tuition assistance
- mental healthcare
- fertility and adoption assistance
- employee engagement and recognition programs
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