Hybrid Acquisition Manager

at Game Lounge

• Job title: Acquisition Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, St Julians, Malta

About the role

• Acquisition Manager driving paid media strategy across multiple channels at Game Lounge. Managing performance campaigns and collaborating with teams in a hybrid environment.

Responsibilities

• Execute paid media campaigns across Meta, Google Ads, YouTube, Display, and emerging channels, in line with the overall strategy set by the Growth Marketing Director.
• Manage campaign delivery, optimizations, and pacing to ensure alignment with performance goals and budgets.
• Monitor, analyze, and report on campaign performance, identifying key insights and opportunities for improvement.
• Assist with database growth, segmentation, and eCRM campaigns as needed.
• Collaborate closely with creative, content, data and dev teams to ensure campaign assets and tracking are in place for accurate reporting.
• Support forecasting and budget tracking for paid media activity.
• Supervise and guide a Junior Paid Media Specialist or support team member in campaign setup, creative uploads, and delivery management.
• Contribute to testing frameworks and ensure best practices are followed across all campaigns.

Requirements

• 3–5 years of experience managing paid acquisition campaigns across Meta, Google Ads, and other key channels.
• Proven experience in performance marketing, managing campaigns to specific KPIs and budgets.
• Strong analytical and optimization skills, with proficiency in tools like GA4, Looker Studio, or similar.
• Excellent attention to detail, organization, and communication skills.
• Ability to work independently, take initiative, and deliver high-quality work in a remote setting.
• Fluent in English (additional European languages are a plus).
• Experience in iGaming affiliate marketing is a must.
• Familiarity with eCRM platforms and customer database marketing is good to have.
• Understanding of tracking, attribution, and conversion optimization principles.
• Previous experience mentoring or supporting junior marketing team members.
• Managing media budgets to achieve commercial results

Benefits

• Private Health Insurance
• Car Park Space
• Annual performance bonus
• Wellness Allowance
• Exciting company events throughout the year