Specialist, Growth Strategy focused on translating data and analytics into clear narratives for stakeholders. Joining Snap Inc.'s Growth Product team to enhance engagement and growth metrics.
About the role
- Acquisition Manager driving paid media strategy across multiple channels at Game Lounge. Managing performance campaigns and collaborating with teams in a hybrid environment.
Responsibilities
- Execute paid media campaigns across Meta, Google Ads, YouTube, Display, and emerging channels, in line with the overall strategy set by the Growth Marketing Director.
- Manage campaign delivery, optimizations, and pacing to ensure alignment with performance goals and budgets.
- Monitor, analyze, and report on campaign performance, identifying key insights and opportunities for improvement.
- Assist with database growth, segmentation, and eCRM campaigns as needed.
- Collaborate closely with creative, content, data and dev teams to ensure campaign assets and tracking are in place for accurate reporting.
- Support forecasting and budget tracking for paid media activity.
- Supervise and guide a Junior Paid Media Specialist or support team member in campaign setup, creative uploads, and delivery management.
- Contribute to testing frameworks and ensure best practices are followed across all campaigns.
Requirements
- 3–5 years of experience managing paid acquisition campaigns across Meta, Google Ads, and other key channels.
- Proven experience in performance marketing, managing campaigns to specific KPIs and budgets.
- Strong analytical and optimization skills, with proficiency in tools like GA4, Looker Studio, or similar.
- Excellent attention to detail, organization, and communication skills.
- Ability to work independently, take initiative, and deliver high-quality work in a remote setting.
- Fluent in English (additional European languages are a plus).
- Experience in iGaming affiliate marketing is a must.
- Familiarity with eCRM platforms and customer database marketing is good to have.
- Understanding of tracking, attribution, and conversion optimization principles.
- Previous experience mentoring or supporting junior marketing team members.
- Managing media budgets to achieve commercial results
Benefits
- Private Health Insurance
- Car Park Space
- Annual performance bonus
- Wellness Allowance
- Exciting company events throughout the year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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