Growth Marketing Specialist developing performance marketing across intimate apparel brands. Overseeing multi - channel ad campaigns and optimizing conversion strategy while collaborating with brand teams.
About the role
- Senior Growth Analyst leading experimentation and analytics to drive marketing and product decisions. Collaborating with teams to evaluate operational performance and implement strategic recommendations.
Responsibilities
- Experimentation Design and Analysis — Design, execute, and analyze A/B tests and quasi-experiments across menu, pricing, promotions, and product features. Ensure statistical rigor in sample sizing, randomization, and inference while communicating results in business terms that drive action.
- Incrementality and Causal Measurement — Develop and maintain frameworks for measuring true incremental impact, including pre/post with control methodologies, synthetic control, difference-in-differences, and matched market designs. Apply these frameworks to high-stakes decisions like loyalty program rollouts, menu changes, and marketing spend allocation.
- Customer and Cohort Analytics — Build deep understanding of guest behavior through cohort analysis, lifetime value modeling, retention curves, and segmentation. Partner with Marketing and Product to identify drivers of acquisition, engagement, and churn, and quantify the impact of interventions on these outcomes.
- Operations and Supply Chain Analytics — Partner with Operations and Supply Chain teams to analyze restaurant-level performance, labor efficiency, inventory accuracy, and food cost drivers. Apply analytical rigor to operational experiments such as prep process changes, new equipment rollouts, or scheduling optimizations. Support the development of operational KPIs and identify opportunities for efficiency gains across the fleet.
- Business Partnership and Insight Generation — Serve as an embedded analytics partner to Marketing, Product, Culinary, and Finance teams. Translate ambiguous business questions into testable hypotheses, deliver rapid-turnaround analyses for executive decision-making, and proactively surface insights that inform strategy.
- Framework and Capability Development — Build repeatable, scalable analytical frameworks that can be applied across the organization. Document methodologies, create templates, and enable other analysts to leverage best-in-class approaches to measurement and experimentation.
- Cross-Functional Collaboration — Act as a bridge between Data Science & Analytics and business stakeholders across Marketing, Product, Finance, Operations, and Culinary. Facilitate alignment on test design, success metrics, and interpretation of results. Advocate for statistical rigor while remaining pragmatic about business constraints and timelines.
Requirements
- 5+ years of experience in growth analytics, marketing analytics, experimentation, or applied statistics roles, preferably in consumer, retail, or restaurant environments
- Expert proficiency in SQL for complex data analysis, transformation, and ad-hoc investigation
- Strong statistical analysis, including experimentation, regression, and causal inference methods
- Deep expertise in experimental design and analysis, including A/B testing, power analysis, and handling common pitfalls (e.g., multiple comparisons, novelty effects, interference).
- Experience with quasi-experimental methods such as difference-in-differences, synthetic control, regression discontinuity, or propensity score matching
- Familiarity with customer analytics concepts including LTV modeling, cohort analysis, retention analysis, and segmentation
- Experience with operational or supply chain analytics (labor modeling, inventory optimization, food cost analysis) is a plus
- Strong business acumen with a track record of partnering with non-technical stakeholders (Marketing, Product, Finance) to frame questions, design studies, and drive decisions through data
- Ability to communicate statistical concepts and analytical findings clearly to diverse audiences, balancing rigor with accessibility
- Experience with modern data tools such as Snowflake, dbt, Looker, or similar platforms preferred.
Benefits
- Highly competitive pay + bonus plan
- Three different medical plans to suit your and your family's needs
- Dental and Vision insurance
- Flexible PTO plan
- 401k program
- Employee HSA and FSA
- Complimentary greens
- An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
- To live the sweetlife and celebrate your passion + purpose
- A collaborative team of people who live our core values and have your back
- A clear career path with opportunities for development, both personally and professionally
- Free sweetgreen swag
Job title
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