PPC / SEM Specialist creating and managing Google Ads campaigns for clients in South Africa. Analyzing performance data and developing innovative strategies for campaign success.
About the role
- Performance Marketing Manager responsible for planning and optimizing paid marketing campaigns in a media company. Collaborating with teams to leverage analytics and achieve revenue goals.
Responsibilities
- Independently plan, implement and optimize revenue-driven performance marketing campaigns with a focus on paid advertising and media planning
- Efficient budget management to maximize the impact of our marketing spend
- Identify, build and develop new traffic, revenue and subscription channels, as well as innovative platforms and partnerships
- Continuous development of our search engine advertising (SEA) and affiliate activities
- Analyze and report campaign results to drive targeted performance improvements
- Close collaboration with other marketing teams and active use of data-driven insights (e.g., Google Analytics, KPI frameworks)
Requirements
- Passion for performance marketing with proven success in driving revenue growth
- Excellent German language skills, both written and spoken, at native level
- Team player with initiative and a positive attitude
- Experience planning and managing paid advertising campaigns
- Analytical mindset and enthusiasm for numbers, data and reporting
Benefits
- Significant freedom to shape your role at a renowned specialist publisher with a clear vision
- Flat hierarchies and fast decision-making processes
- Training and development through our in-house academy
- Flexible working hours within a 38-hour workweek
- Hybrid work model after probation
- 30 days of vacation plus special leave
- Profit-sharing/performance bonuses, meal vouchers, special payments and long-service awards
- Professional onboarding and a structured training plan
- Company events, catering and free coffee/tea/water
- Company bike (JobRad) and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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