GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
About the role
- Global Product Marketing Specialist at Fluke, supporting premium products through collaboration and insights. Focused on marketing strategies, product roadmaps, and cross-functional coordination.
Responsibilities
- Collaborate with cross-functional teams (product management, digital marketing, sales, etc.) to execute go-to-market plans.
- Develop product positioning, value propositions, and core messaging that align with strategy and resonate with customers.
- Create and deliver detailed marketing plans and campaigns, ensuring timely delivery of translated assets.
- Conduct market and customer research to capture insights about customer needs and decision-making processes.
- Create global marketing and sales collateral (one-pagers, datasheets, sales materials, web copy, etc.).
- Track KPIs and make data-driven decisions.
- Collaborate with other Product Marketing Managers to leverage best practices and support product campaigns.
- Stay updated on industry trends to identify obstacles and opportunities.
- Manage multiple complex projects simultaneously with strong time and workload management skills.
- Use data visualization tools (PowerBI, Looker Studio, Tableau) to tell data-driven stories.
- Thrive in a collaborative, cross-functional work environment with strong interpersonal skills.
- Experiment and learn quickly from failures.
- Develop and deliver compelling presentations and storytelling.
- Write copy with SEO and social media in mind.
- Organize and retrieve data from multiple information systems.
- Work flexibly across different time zones.
Requirements
- 2-3+ years of product or technical marketing experience in a B2B organization.
- Bachelor's Degree in Marketing, Business, Communications, Journalism, or a related field.
- Broad understanding of various marketing strategies and campaign tactics.
- Ability to interpret data and create data-driven campaign strategies.
- Excellent verbal and written communication skills.
Benefits
- Travel up to 15%
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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