Manager supporting the execution of the Fanatics App GTM initiatives. Contributing to sports fan engagement for a leading digital sports platform.
Responsibilities
Support development of the annual Fanatics App marketing campaign calendar
Support execution of Fanatics App GTM initiatives by coordinating campaign briefs, timelines, and cross-functional alignment across channel teams and OpCos
Support development of Fanatics App GTM playbooks
Partner with CRM, Product, Analytics, and OpCo teams to deliver integrated campaigns
Assist in positioning and messaging for Fanatics App value propositions and product features
Track campaign performance and report on key KPIs
Requirements
3–5 years of experience in GTM, integrated marketing
Bachelor’s degree in Marketing, Communications, or related field
Strong organizational skills with ability to manage multiple projects and deadlines
Experience working cross-functionally and building alignment across teams
Excellent written and verbal communication skills
Comfortable working in a fast-paced, growth-stage environment
Passionate about sports, fandom, and creating meaningful customer experiences
Willingness to travel for key events and offsites.
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