Product Marketing Manager at Maven focusing on messaging and positioning for defined product area. You'll lead go - to - market plans and collaborate closely with various teams to ensure success.
About the role
- Product Marketing Manager defining market strategies and product positioning for ConectCar's transportation solutions. Collaborating with teams to measure performance and drive product success.
Responsibilities
- Responsible for defining and aligning the go-to-market strategy, positioning, differentiation, channels and acquisition narrative with product delivery and the Company’s strategy for the Transportation business (solutions for light and heavy fleets).
- Benchmarking, market research and customer research.
- Define customer profiles, personas and segmentation.
- Enable the entire sales communication logic.
- Measure product adoption and market performance.
- Support backlog prioritization, writing user stories and conducting ceremonies with the squad.
- Support the construction, tracking and delivery of OKRs and targets together with the PM and GPM.
- Support the development of the product roadmap.
- Lead and guide, from a business perspective, the areas relevant to your role, reporting to leadership including C-level executives.
- Monitor dashboards, indicators and KPIs to maintain performance and results, interpreting and transforming data into opportunity drivers, hypothesis generation and actionable insights (strategic, tactical and operational).
- Monitor business reviews to ensure the product is working as intended.
- With a focus on the acquisition stage, maintain constant contact and be able to surface leads’ pains and needs during this stage so we can deliver value to both the customer and the company.
- Work collaboratively in a multidisciplinary team of technology, marketing, communications, UX, Data and business.
Requirements
- Previous experience in customer acquisition and activation within the Transportation / Fleet segment.
- Previous experience as a PMM working within a multidisciplinary squad.
- Experience with digital products.
- Experience in digital markets such as fintechs and digital wallets.
- Experience with agile working methods (Scrum, Kanban, etc.) and technology environments organized in squads.
- Experience with OKRs and value engineering for prioritization.
- Familiarity with automatic toll payment services in the market, or hands-on experience with them, to have a basic understanding of how these services and their business models operate.
- Knowledge of the transportation, logistics and fleet markets. B2B (corporate) profile.
Benefits
- Ownership culture: you own your journey and have room to innovate.
- Collaborative environment: we believe great results come from teamwork.
- Results with purpose: we deliver real value to the business and to people.
- Continuous development: we encourage constant learning and professional growth.
- Diversity and inclusion: we respect and value the differences that make our team stronger.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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