About the role

Senior Product Marketing Manager at Optro executing go-to-market strategies across EMEA markets. Leading product positioning, messaging, and GTM execution for growing enterprise SaaS platform.

Responsibilities

Own and drive the go-to-market strategy for Optro's Platform across EMEA markets, aligning with business objectives and revenue targets.
Lead localized GTM and product readiness for emerging markets.
Develop and refine category-defining messaging and positioning that differentiates Optro in the market and resonates with key audiences, from audit and GRC professionals.
Partner with Sales and Revenue teams to improve win rates through sales enablement programs, deal support, competitive intelligence, and objection handling.
Lead product launches and growth initiatives end-to-end, ensuring successful adoption, expansion, and retention.
Create high-impact marketing content and assets (e.g., executive narratives, thought leadership, competitive positioning, analyst reports, and sales enablement materials) that drive demand and market awareness.
Act as an internal thought leader and evangelist, educating cross-functional teams and ensuring consistent messaging across all channels.
Influence roadmap and strategic decisions by serving as the voice of the customer and market, partnering closely with Product and Engineering.
Conduct in-depth customer, competitor, and market research, translating insights into actionable strategies.
Partner with Regional Marketing to ensure messaging and campaigns reflect local nuances, support speaking opportunities on behalf of Optro, and provide insights on competitors, customer drivers and growth levers.

10+ years of experience in Product Marketing, GRC, or B2B SaaS with a track record of owning and driving strategic GTM initiatives for enterprise SaaS products.
Extensive experience in establishing market-share across EMEA markets is a must-have
Experience in GRC/Audit GTM roles is strongly preferred
Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity.
A compelling presenter with the ability to both develop high-impact content and lead high-level discussions
Strong strategic thinking and problem-solving skills, with the ability to frame complex challenges and drive alignment across stakeholders.
Exceptional storytelling and communication skills, with the ability to craft compelling narratives for C-level audiences.
Strong analytical mindset with experience leveraging market research, competitive insights, and data analytics to inform decision-making.
Proven ability to influence and collaborate across Product, Sales, Marketing, and Executive teams.
High degree of ownership, accountability, and autonomy in executing large-scale initiatives.
A second European language is a plus (German/French get extra brownie points)