Senior Product Marketing Manager at Optro executing go - to - market strategies across EMEA markets. Leading product positioning, messaging, and GTM execution for growing enterprise SaaS platform.
About the role
- Strategic Product Marketing leader driving growth and differentiation for Rhapsody’s healthcare data exchange solutions. Collaborating across teams to create pipeline and improve win rates.
Responsibilities
- Lead segment-specific GTM strategy across Rhapsody solutions, grounded in ICP needs, buying triggers, and competitive differentiation.
- Build compelling, value-based messaging that stands up to technical and executive scrutiny, especially around data governance, reliability, and outcomes in AI-enabled workflows.
- Partner with Demand Gen to optimize how buyers discover Rhapsody through search + AI answer engines, communities, partners, and third-party validation.
- Deliver the enablement system (talk tracks, decks, competitive battlecards, demo narratives, use-case proof) that improves win rates and accelerates deal cycles.
- Own product launches end-to-end, from narrative to commercialization checklist to field readiness and drive adoption post-launch.
- Run customer/market programs (win-loss, competitive intel) focusing on how AI is changing decision criteria, data expectations, and risk tolerance.
- Systematically analyze buying criteria and objection patterns; iterate messaging, proof, and enablement to improve win rates.
- Own pricing/packaging strategy for target segments; adapt to new AI-era value drivers (speed-to-value, automation, reduced rework, risk reduction).
- Partner with Growth/Content to build full-funnel campaigns tied to measurable pipeline and conversion outcomes.
- Define KPIs, dashboards, and learning loops to improve GTM effectiveness over time.
Requirements
- Demonstrated ability to lead GTM in complex, technical B2B markets (health tech strongly preferred).
- Strong grasp of how AI is changing B2B discovery and evaluation (GEO/AEO, peer proof, security/compliance scrutiny, pilot-to-production journeys).
- Practical experience using AI tools to accelerate market research, messaging iteration, competitive analysis, and content workflows (without sacrificing accuracy).
- Ability to translate technical capabilities into clear business outcomes (risk reduction, speed-to-value, operational efficiency, revenue protection/growth).
Benefits
- Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
- 401k with a generous company match
- Unlimited PTO, sick time & volunteer days
- An innovative, inclusive, and fun work environment
- Continuous learning and development opportunities
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