Manager leading the digital strategy transformation at Ford Customer Service Division. Enhancing dealership technology and digital customer experiences in a dynamic environment.
Responsibilities
Lead the development and execution of a dealership technology partner integration and endorsement strategy, identifying and securing 2-4 strategic partnerships.
Validate the go-to-market strategy for new dealer experiences, including assessing a dual-track model, and conducting comprehensive market and competitive analysis research.
Define comprehensive dealer implementation plans for new technologies and digital tools, including establishing usage metrics, requirements, and performance standards.
Formulate and execute a robust digital strategy specifically for the Ford Customer Service Division (FCSD) dealer experience, ensuring alignment with overall business goals and digital transformation initiatives.
Partner with regional leads to ensure consistent deployment of new digital processes and tools.
Build and nurture relationships with regional Ford leads and dealer partners to pilot initiatives and identify new best practices.
Requirements
Bachelor’s degree in business, Marketing, Project Management, or a related field.
3+ years of experience conducting customer and dealer research to inform strategic decisions.
2+ years of experience managing or working with DMS (Dealer Management System) partnerships.
2+ years of project or program management experience, with a focus on technology implementation or digital strategy.
Proven experience taking strategy from conception through successful implementation.
Experience partnering with cross-functional Ford teams that face our dealers on a day-to-day basis.
Master's degree in Business Administration (MBA) or a related advanced degree.
Experience in the automotive industry, specifically with dealership operations, aftersales, or digital retail.
Demonstrated ability to drive digital transformation initiatives and manage change effectively.
Strong analytical skills with experience defining and tracking key performance indicators (KPIs) for digital products and services.
Excellent communication, presentation, and relationship-building skills with diverse stakeholders.
Comfort in a fast-paced, energetic, highly interactive environment that prizes excellence.
Familiarity with Agile methodologies and continuous improvement processes.
Benefits
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
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