Hybrid Around The Wheel Program Manager

Posted 3 hours ago

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About the role

  • Program Manager optimizing Ford’s tire portfolio worth $800M through strategic partnerships and dealer engagement. Leading a national team to drive incentives and sales growth in the automotive sector.

Responsibilities

  • Tire Manufacturer Partnerships (16 OEM/Supplier Relationships)
  • Own strategic relationships with 16 tire manufacturers, serving as Ford’s point lead for ATW commercial and marketing programs
  • Negotiate and manage contracts related to customer-facing offers, marketing funding, and dealer incentive participation
  • Establish joint business plans with manufacturers focused on share growth, dealer activation, and performance improvement
  • Maintain operating cadence with partners: performance reviews, pipeline planning, issue resolution, and strategic opportunity identification
  • Ensure alignment between manufacturer commitments and ATW program priorities, timing, and execution requirements
  • Develop and manage customer offer strategies that are competitive, compliant, and easy for dealers to execute
  • Design dealer incentive structures that motivate participation, drive in-store activation, and sustain tire sales growth
  • Partner with internal stakeholders to ensure offers are communicated clearly and supported with the right tools and materials
  • Manage program funding flows and accountability tied to manufacturer commitments and performance outcomes
  • Track manufacturer share of business, offer performance, dealer participation, and sales results
  • Identify growth opportunities by brand, region, and dealer segment; translate insights into targeted action plans
  • Use performance data to inform negotiations, incentive design, and manufacturer co-investment strategies
  • Provide day-to-day leadership and strategic direction to AMI, Ford’s program management supplier supporting ATW execution.
  • Define and manage AMI scope of work, annual priorities, and key deliverables across offers, incentives, dealer activation, and reporting.
  • Establish operating cadence (weekly/monthly business reviews), manage risks/issues, and ensure on-time, on-budget delivery.
  • Hold AMI accountable to performance standards (KPIs/SLAs), quality of outputs, and continuous improvement.
  • Coordinate AMI activities with internal stakeholders and the 10 Market Tire Coaches to ensure field readiness and consistent dealer experience.
  • In partnership with the Quick Lane Operations Manager, manage and develop a national field team of 10 Tire Marketing Managers who visit dealerships
  • Set team priorities, deployment strategy, and operating rhythms to maximize dealer impact
  • Ensure the field team coaches dealership teams on inventory planning, merchandising, and selling strategies
  • Create feedback loops from the field to refine incentives, improve tools/training, and increase adoption
  • Develop and execute strategic pricing initiatives to maximize gross margins and overall profitability for Ford, while ensuring a competitive market position.
  • Oversee the execution of mid-cycle pricing updates to ensure tires reflect current market valuations.
  • Manage billing and claims workflows for the tire category to optimize response times and enhance dealer relations.

Requirements

  • Bachelor's degree
  • 5+ years of experience in Marketing, Program Management, Category Management, or Dealer Programs.
  • 2+ years of experience in the Automotive industry.
  • 2+ years of experience using Excel (pivot tables, v-lookups) for sales forecasting and margin analysis.
  • Master of Business Administration (MBA).
  • Tire Industry Experience: Direct experience working for a tire manufacturer or distributor.
  • Technical Knowledge: Understanding tire sales enablement and dealership processes.
  • Proven ability to negotiate contracts and lead joint business planning with external partners
  • Experience managing complex incentive programs and marketing funding models
  • People leadership experience

Benefits

  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.

Job title

Around The Wheel Program Manager

Job type

Experience level

SeniorLead

Salary

$112,680 - $212,760 per year

Degree requirement

Bachelor's Degree

Location requirements

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