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About the role
- Program Manager optimizing Ford’s tire portfolio worth $800M through strategic partnerships and dealer engagement. Leading a national team to drive incentives and sales growth in the automotive sector.
Responsibilities
- Tire Manufacturer Partnerships (16 OEM/Supplier Relationships)
- Own strategic relationships with 16 tire manufacturers, serving as Ford’s point lead for ATW commercial and marketing programs
- Negotiate and manage contracts related to customer-facing offers, marketing funding, and dealer incentive participation
- Establish joint business plans with manufacturers focused on share growth, dealer activation, and performance improvement
- Maintain operating cadence with partners: performance reviews, pipeline planning, issue resolution, and strategic opportunity identification
- Ensure alignment between manufacturer commitments and ATW program priorities, timing, and execution requirements
- Develop and manage customer offer strategies that are competitive, compliant, and easy for dealers to execute
- Design dealer incentive structures that motivate participation, drive in-store activation, and sustain tire sales growth
- Partner with internal stakeholders to ensure offers are communicated clearly and supported with the right tools and materials
- Manage program funding flows and accountability tied to manufacturer commitments and performance outcomes
- Track manufacturer share of business, offer performance, dealer participation, and sales results
- Identify growth opportunities by brand, region, and dealer segment; translate insights into targeted action plans
- Use performance data to inform negotiations, incentive design, and manufacturer co-investment strategies
- Provide day-to-day leadership and strategic direction to AMI, Ford’s program management supplier supporting ATW execution.
- Define and manage AMI scope of work, annual priorities, and key deliverables across offers, incentives, dealer activation, and reporting.
- Establish operating cadence (weekly/monthly business reviews), manage risks/issues, and ensure on-time, on-budget delivery.
- Hold AMI accountable to performance standards (KPIs/SLAs), quality of outputs, and continuous improvement.
- Coordinate AMI activities with internal stakeholders and the 10 Market Tire Coaches to ensure field readiness and consistent dealer experience.
- In partnership with the Quick Lane Operations Manager, manage and develop a national field team of 10 Tire Marketing Managers who visit dealerships
- Set team priorities, deployment strategy, and operating rhythms to maximize dealer impact
- Ensure the field team coaches dealership teams on inventory planning, merchandising, and selling strategies
- Create feedback loops from the field to refine incentives, improve tools/training, and increase adoption
- Develop and execute strategic pricing initiatives to maximize gross margins and overall profitability for Ford, while ensuring a competitive market position.
- Oversee the execution of mid-cycle pricing updates to ensure tires reflect current market valuations.
- Manage billing and claims workflows for the tire category to optimize response times and enhance dealer relations.
Requirements
- Bachelor's degree
- 5+ years of experience in Marketing, Program Management, Category Management, or Dealer Programs.
- 2+ years of experience in the Automotive industry.
- 2+ years of experience using Excel (pivot tables, v-lookups) for sales forecasting and margin analysis.
- Master of Business Administration (MBA).
- Tire Industry Experience: Direct experience working for a tire manufacturer or distributor.
- Technical Knowledge: Understanding tire sales enablement and dealership processes.
- Proven ability to negotiate contracts and lead joint business planning with external partners
- Experience managing complex incentive programs and marketing funding models
- People leadership experience
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
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