Social Media Strategist managing iara's social media strategy and content production for a beauty application. Amplifying brand presence through TikTok and Instagram with significant creative input.
About the role
- Social Media & Community Executive responsible for brand presence in UK and Ireland. Engaging with customers and creating compelling content to enhance brand visibility.
Responsibilities
- Build relationships with Flipdish customers across the UK and Ireland through regular on-site visits.
- Identify, capture, and develop authentic customer success stories that reflect real operational and commercial outcomes.
- Create high-quality video, photo, and written content that amplifies the voice of the customer and showcases Flipdish in real-world use.
- Own and manage Flipdish’s social media presence across priority channels including LinkedIn, Instagram, and TikTok.
- Maintain a consistent weekly publishing cadence aligned to brand, commercial, and regional priorities.
- Ensure social content reflects momentum, customer success, and market presence rather than promotional or campaign-led messaging.
- Work closely with Sales and Customer Success to identify customers suitable for storytelling and case study development.
- Support commercial teams with up-to-date customer proof for sales conversations, partnerships, events, and presentations.
- Collaborate with leadership and marketing on larger storytelling moments, launches, and campaigns where customer involvement is required.
- Provide in-market support for VP of Marketing for customer-led events, PR moments, and partnerships.
- Attend relevant industry events to capture content and strengthen Flipdish’s community presence where appropriate.
- Coordinate with internal teams to ensure customer participation is well-managed and aligned with brand standards.
- Support the Digital Demand Generation Lead with day-to-day management of B2B paid social accounts across Meta and TikTok.
- Execute campaign builds, creative testing, audience setup, and optimisation under direction from the Demand Generation Lead.
- Collaborate on translating customer stories and content into paid social creative for prospecting and retargeting.
- Ensure paid social activity remains aligned with brand guidelines and messaging standards.
Requirements
- Experience managing social media and content for a B2B or B2B2C brand, ideally in SaaS, hospitality, or a customer-centric industry.
- Comfortable engaging with customers in person and building relationships quickly.
- Strong storytelling instincts with the ability to translate real-world experiences into compelling content.
- Confident working cross-functionally with Sales, Marketing, and Customer Success.
- Highly organised, self-directed, and comfortable operating with autonomy.
- Comfortable supporting B2B paid social execution across Meta and TikTok, working closely with a demand generation lead.
- Based in London, with willingness to travel across the UK and Ireland.
- Experience working with hospitality brands, restaurants, or operators is an advantage.
- Strong attention to brand tone of voice and content quality is essential.
Benefits
- Flexible working hours
- Professional development opportunities
- Strong focus on diversity and inclusion
- Employee share scheme
- Supportive work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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