Product Marketing Associate Director responsible for corporate tax product marketing strategies and execution. Collaborating with cross - functional teams to enhance market share and drive demand in various US locations.
About the role
- Senior Product Marketing Manager at Five9 focusing on voice and digital engagement. Responsible for strategic messaging and product launch management.
Responsibilities
- Positioning and Messaging: Craft strategic messaging that differentiates us from competitors and targets contact center leaders, driving sales throughout the funnel for both prospects and customers.
- Product Launches: Define and manage go-to-market strategy for our products, including messaging, positioning, launch planning, use cases, customer stories, sales enablement, and customer adoption.
- Enablement: You'll partner with customer-facing teams to create impactful narratives, content, collateral, and training to drive acquisition, conversion, and expansion, fueling growth at all stages.
- Competitive Intelligence: As Five9's competitive landscape expert, conduct research to understand rivals' strengths, weaknesses, and opportunities.
- Sales Collateral: You will be responsible for developing sales and customer-facing content, including videos, webinars, and product assets that effectively convey core messages.
- Marketing Campaigns: You will work collaboratively with the marketing teams to assist in developing a campaign, demand generation, website content, and other marketing activities.
- Cross-functional champion: Collaborate with product management to understand our product vision and upcoming features, using your expertise on the market and customers to effectively communicate externally and shape our product's future.
- Represent Five9 at events, webinars, and other customer-facing activities.
Requirements
- 5+ years of Product marketing (or equivalent) experience; demonstrated success in marketing CX, CCaaS, or AI technology solutions.
- Bachelor's degree in Business or Marketing Management, MBA preferred.
- Strong communication skills, including excellent verbal, written, and presentation skills.
- Adept at working cross-functionally.
- Fast learner, detail-oriented, and must enjoy fast-paced work environments.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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