Paid Media Manager developing strategies and optimizing campaigns for Dolls Kill, a global fashion brand. Collaborating with teams to ensure alignment with promotional calendars and marketing goals.
About the role
- Senior Demand Generation Specialist driving digital growth strategies for a leading FinTech company in Vancouver. Managing B2B campaigns and optimizing lead generation processes.
Responsibilities
- Own the end-to-end management of B2B campaigns across Google Ads, LinkedIn, and niche media placements (e.g., Podcast ads, Industry Newsletters).
- Manage external vendor/agency relationships and media partnerships.
- Collaborate with the Content Manager and Designer to produce high-converting ad creative.
- Own the technical setup and ongoing optimization of landing pages and self-serve funnels.
- Analyze user behavior (heatmaps, drop-off points) and implement A/B tests to increase Visitor-to-Lead conversion rates.
- Partner with Marketing Operations to build sophisticated automated workflows in HubSpot.
- Implement behavioral lead scoring to identify "ready-to-buy" prospects and prioritize them for Sales.
- Track and optimize organic search performance.
- Develop and execute strategies designed to shorten the sales cycle.
- Establish clear processes to collaborate efficiently with the wider marketing team.
Requirements
- 8+ years of Digital Marketing experience, with a focus on B2B technology or SaaS.
- Agency Background: Previous experience working in a marketing agency is required (accustomed to fast-paced environments and managing multiple workstreams).
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Skills & Expertise: Tech Stack: Deep expertise in HubSpot (Marketing Hub) and Google Analytics is a must.
- Paid Social & Search: Advanced knowledge of LinkedIn Ads, Google Ads, and retargeting workflows.
- Media Buying: Specific experience purchasing and managing media is a must (in the Accounting/Fintech industry is a major plus).
Benefits
- Extended health and dental benefits
- Paid time off
- Savings and retirement plan matching
- Parenthood top-up
- Mentorship programs, and leadership series (to name a few)
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