Associate Director for e.l.f. Cosmetics overseeing go - to - market strategy in Canada and Mexico. Driving regional brand growth through market strategies and retail performance.
About the role
- GTM Lead at Fertifa responsible for B2B growth strategies and launching clinical pathways. Leading marketing efforts and collaboration with Sales, Clinical, and Client Services teams to enhance healthcare access.
Responsibilities
- Design and own end-to-end launch strategies for new clinical pathways
- Refine Fertifa’s Ideal Customer Profile (ICP) and target markets
- Shape product positioning and messaging for new services
- Define a new B2B growth playbook
- Build and scale Fertifa’s B2B acquisition infrastructure
- Drive continuous optimisation through A/B testing of copy, visuals, and landing pages
- Create the Sales Toolkit and produce high-impact campaigns
- Identify conversion bottlenecks and implement nurture strategies
- Maintain a tight feedback loop with our ICP
Requirements
- Proven success in running Paid Social (LinkedIn) and Paid Search (Google Ads) campaigns that generate measurable pipeline
- Experience with exploring AI tooling and automation opportunities to improve outreach efficiency
- Proficiency in analytics platforms, with the ability to optimise for Cost Per Lead and conversion rates; experience in HubSpot is a bonus
- Strong relationship building skills internally and externally while operating in a fast-paced environment
- Solid understanding of how organic SEO and AEO integrate with paid strategies for long-term growth
- Ability to run automations, workflows and automated sequences using tools to drive outbound reach
Benefits
- 25 days holiday + bank holidays per annum
- 3 wellbeing days per annum
- Comprehensive healthcare cash plan
- EMI share option scheme (4-year vesting with 1 year cliff)
- Enhanced family-forming, fertility, menopause, women's health and men's health, neurodiversity policies
- Progressive health leave for reproductive health challenges
- Discounted reproductive health benefits
- Team socials
- £300 monthly travel allowance
- £1k learning budget per year, post probation
- Other company benefits such as charity payroll giving, cycle to work, and employee referral bonuses
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