Hybrid Product Marketing Manager

at VideaHealth

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $130,000 - $150,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Product Marketing Manager building impactful content and messaging for dental AI solutions. Collaborating across teams to enhance participation and customer value throughout the product lifecycle.

Responsibilities

• Take our core positioning and sharpen it for the buyers and segments that matter most – translating strategy into crisp, targeted narratives that give sales and marketing sharper tools to generate pipeline and win deals.
• Own content and campaigns from idea to execution, with a focus on building assets that directly fuel pipeline from first touch through close and iterating quickly based on what works.
• Own the messaging and content that powers our SMB GTM motion — running experiments, testing what resonates, and iterating quickly to enable self-serve discovery and reduce dependency on high-touch sales and customer success cycles.
• Own consistent product update and release communications that keep prospects and customers informed, surface value, and reduce reactive load on the team.
• Collaborate cross-functionally to turn real-world customer challenges into elegant solutions, and commit to shipping improvements continuously rather than waiting for perfect.
• Build feature adoption content, upsell messaging, and customer-facing education that supports post-sale CS motions and in-app expansion paths.
• Run campaigns and marketing experiments — test, learn, and build repeatable playbooks that feed back into messaging and positioning over time.

Requirements

• 2-4 years of experience in B2B product marketing or closely related marketing discipline, ideally in healthcare SaaS or tech.
• Commercially minded — you understand how marketing connects to pipeline, adoption, and revenue, and you use that to prioritize your work.
• Ability to translate product capabilities into crisp messaging that resonates with distinct buyer types and personas.
• Strong content and copywriting instincts — you can write a one-pager, a sequence of emails, and a competitive battlecard, and they all sound sharp.
• Collaborative by nature, with experience working cross-functionally with Sales, CS, and Product to get things done.
• Comfortable with ambiguity and a fast-moving roadmap; you don't need a fully defined brief to get started.
• A bias toward action, an ownership mindset, and a focus on practical simplicity over unnecessary complexity.

Benefits

• Competitive compensation and meaningful equity
• Unlimited PTO
• 100 percent company-paid dental and vision coverage
• The opportunity to work on AI that is actually used every day
• A team of thoughtful, driven people who genuinely care